Uploaded August 2025 | Updated September 2026, 1 hour ago
Zivile Necejauskaite (NRD Cyber Security, LT), Madara Krutova (Latvia's CERT.LV, part of the National Cybersecurity Centre, LV)
Zivile Necejauskaite is the Director of Marketing and Communication at NRD Cyber Security, a Lithuanian cybersecurity technology consulting and incident response company. With over 15 years of experience as a communication specialist, she has focused the past 7 years on the cybersecurity sector, specialising in impact, change, and crisis communications. In her role, Zivile actively engages with media professionals to enhance public understanding of cybersecurity issues. She has moderated and hosted cybersecurity panels and events both in Lithuania and internationally, including co-hosting the Cyber Defence East Africa conference. Through her efforts, Zivile contributes to strengthening cybersecurity resilience by fostering informed public discourse and promoting best practices in the digital landscape.
Madara Krutova is the Senior Communications Specialist at CERT.LV, Latvia’s national Cyber Incident Response Institution. With over six years of experience at CERT.LV, she plays a key role in public-facing cybersecurity communication. She has helped develop and launch several national awareness campaigns and is part of the core team behind CyberChess, the Baltics' leading cybersecurity conference. Madara supports CERT.LV experts in preparing for media appearances and handles both local and international media inquiries. She also creates clear, accessible content on topics like phishing, romance scams, email security, and shares timely alerts on social media about current fraud schemes and vulnerabilities. Through her work, she helps make cybersecurity more understandable and accessible to the public, strengthening digital resilience across Latvia.
--
Engaging with the media is an essential yet underutilised strategy for fostering cybersecurity resilience. This presentation explores approaches from Latvia and Lithuania, showcasing how different entities can collaborate with media to enhance public understanding of cybersecurity. Latvia's CERT.LV, part of the National Cybersecurity Centre, prioritises providing accurate, evidence-based information to media outlets, addressing the public's reliance on news portals for cybersecurity knowledge. In contrast, Lithuania, lacking a centralised cybersecurity awareness body, provides opportunities for other cybersecurity ecosystem members like NRD Cyber Security to foster media engagement initiatives. The company emphasises educating journalists through collaborative press releases and informal events to counter misconceptions and promote constructive narratives on cybersecurity. By sharing experiences and insights, this session highlights effective tactics to cultivate productive relationships with media professionals. These efforts aim to shift media focus from sensationalised reporting to fostering informed discussions, ultimately empowering the public to adopt cyber-resilient practices.
Zivile Necejauskaite (NRD Cyber Security, LT), Madara Krutova (Latvia's CERT.LV, part of the National Cybersecurity Centre, LV)
Zivile Necejauskaite is the Director of Marketing and Communication at NRD Cyber Security, a Lithuanian cybersecurity technology consulting and incident response company. With over 15 years of experience as a communication specialist, she has focused the past 7 years on the cybersecurity sector, specialising in impact, change, and crisis communications. In her role, Zivile actively engages with media professionals to enhance public understanding of cybersecurity issues. She has moderated and hosted cybersecurity panels and events both in Lithuania and internationally, including co-hosting the Cyber Defence East Africa conference. Through her efforts, Zivile contributes to strengthening cybersecurity resilience by fostering informed public discourse and promoting best practices in the digital landscape.
Madara Krutova is the Senior Communications Specialist at CERT.LV, Latvia’s national Cyber Incident Response Institution. With over six years of experience at CERT.LV, she plays a key role in public-facing cybersecurity communication. She has helped develop and launch several national awareness campaigns and is part of the core team behind CyberChess, the Baltics' leading cybersecurity conference. Madara supports CERT.LV experts in preparing for media appearances and handles both local and international media inquiries. She also creates clear, accessible content on topics like phishing, romance scams, email security, and shares timely alerts on social media about current fraud schemes and vulnerabilities. Through her work, she helps make cybersecurity more understandable and accessible to the public, strengthening digital resilience across Latvia.
--
Engaging with the media is an essential yet underutilised strategy for fostering cybersecurity resilience. This presentation explores approaches from Latvia and Lithuania, showcasing how different entities can collaborate with media to enhance public understanding of cybersecurity. Latvia's CERT.LV, part of the National Cybersecurity Centre, prioritises providing accurate, evidence-based information to media outlets, addressing the public's reliance on news portals for cybersecurity knowledge. In contrast, Lithuania, lacking a centralised cybersecurity awareness body, provides opportunities for other cybersecurity ecosystem members like NRD Cyber Security to foster media engagement initiatives. The company emphasises educating journalists through collaborative press releases and informal events to counter misconceptions and promote constructive narratives on cybersecurity. By sharing experiences and insights, this session highlights effective tactics to cultivate productive relationships with media professionals. These efforts aim to shift media focus from sensationalised reporting to fostering informed discussions, ultimately empowering the public to adopt cyber-resilient practices.
