Uploaded March 2025 | Updated September 2026, 2 weeks ago
Research says that for every $1 spent on E-Mail marketing there is an average $44 return on investment. To generate such positive outcomes, businesses have to reach the right customers with targeted campaigns. If you feel your E-Mail efforts don't yet pay off, this workshop is for you! This class will teach basic and advanced techniques to propel your E-Mail efforts.
You Will Learn:
- Why E-Mail Marketing is the best ROI of any marketing tool
- How to pick the E-Mail platform right for your business
- Anatomy of E-Mail design
- Subject Lines
- Best times and days to send E-Mails
- Why List Segmentation is important (case study provided)
- Basic Automations
About the presenter:
Patty Ross, Owner of Golden State Marketing, has well over 20 years experience in marketing and has been in the online space since 1998 where she developed an e-commerce program for a gourmet gift company into a million dollar business. She has marketing coaching and full service clients in financial, legal, education, health and beauty, wine, motorsports, e-commerce, coaching, landscape design, cbd/cannabis, restaurants, transportation and logistics, political activism, non profits and more.
Patty enjoys speaking on various marketing topics to help business owners understand the importance of marketing their brand online and offline.
Watch Patty's presentation How To Create Marketing Graphics Like A Rockstar With Canva here: youtube.com/live/qLm-T5Ubjlg?si=DTZpqJsf-LsCfCpv
Research says that for every $1 spent on E-Mail marketing there is an average $44 return on investment. To generate such positive outcomes, businesses have to reach the right customers with targeted campaigns. If you feel your E-Mail efforts don't yet pay off, this workshop is for you! This class will teach basic and advanced techniques to propel your E-Mail efforts.
You Will Learn:
- Why E-Mail Marketing is the best ROI of any marketing tool
- How to pick the E-Mail platform right for your business
- Anatomy of E-Mail design
- Subject Lines
- Best times and days to send E-Mails
- Why List Segmentation is important (case study provided)
- Basic Automations
About the presenter:
Patty Ross, Owner of Golden State Marketing, has well over 20 years experience in marketing and has been in the online space since 1998 where she developed an e-commerce program for a gourmet gift company into a million dollar business. She has marketing coaching and full service clients in financial, legal, education, health and beauty, wine, motorsports, e-commerce, coaching, landscape design, cbd/cannabis, restaurants, transportation and logistics, political activism, non profits and more.
Patty enjoys speaking on various marketing topics to help business owners understand the importance of marketing their brand online and offline.
Watch Patty's presentation How To Create Marketing Graphics Like A Rockstar With Canva here: youtube.com/live/qLm-T5Ubjlg?si=DTZpqJsf-LsCfCpv
