Uploaded March 2025 | Updated September 2026, 2 weeks ago
What do Raycast, Daylight, Amo, The Browser Co, and Mainframe all have in common?
They all hired Ellis Hamburger (https://x.com/hamburger) to help tell their story.
So this episode is a bit different...
We're going to get away from the pixels and go deep into how you can use language to tell a compelling story about your product.
Some highlights:
- How to tell a story that people care about
- Lessons from the Language team at Snapchat
- Breaking down specific copywriting strategies
- Questions to help you figure out your product’s story
- What we can learn from the CEOs of Snapchat vs. Browser Co.
- How to make your product onboarding unforgettable
- + a *lot* more
- Ellis talks about the Browser Company’s “Peek” video (https://x.com/browsercompany/status/1626242699648192514)
- Jordan Singer’s Mainframe (https://mainframe.inc/) website
- Daylight (daylightcomputer.com/) computer website
- Ellis mentions the 222 (https://222.place/) onboarding
- The Permanent website (https://www.permanent.is/) (”design is how its made”)
- Ellis quotes the Build book (amazon.com/Build-Unorthodox-Guide-Making-Things/dp/0063046067)
- Amo’s “Where did our friends go? (amo.co/about/)” manifesto
- Raycast’s “Why (raycast.com/why)” page and Focus (youtu.be/NZwqx_dS-k0) mode
Chapters
0:00 Intro
5:55 The power of writing on Twitter
8:47 Starting the Language team at Snapchat
11:11 What makes for good UX Writing
14:31 Comparing Snapchat and Browser Company CEOs
17:39 Lessons from the Peek feature in Arc
24:51 Identifying the right story to tell
32:31 Improving your taste as a writer
35:55 How startup designers can push founders
42:48 Making the story discoverable process more practical
Dive is where the best designers never stop learning 🤿
🌐 dive.club
🐦 twitter.com/joindiveclub
Now you can join advanced courses taught by the top designers to help you take a huge leap forward in your career 💪
What do Raycast, Daylight, Amo, The Browser Co, and Mainframe all have in common?
They all hired Ellis Hamburger (https://x.com/hamburger) to help tell their story.
So this episode is a bit different...
We're going to get away from the pixels and go deep into how you can use language to tell a compelling story about your product.
Some highlights:
- How to tell a story that people care about
- Lessons from the Language team at Snapchat
- Breaking down specific copywriting strategies
- Questions to help you figure out your product’s story
- What we can learn from the CEOs of Snapchat vs. Browser Co.
- How to make your product onboarding unforgettable
- + a *lot* more
- Ellis talks about the Browser Company’s “Peek” video (https://x.com/browsercompany/status/1626242699648192514)
- Jordan Singer’s Mainframe (https://mainframe.inc/) website
- Daylight (daylightcomputer.com/) computer website
- Ellis mentions the 222 (https://222.place/) onboarding
- The Permanent website (https://www.permanent.is/) (”design is how its made”)
- Ellis quotes the Build book (amazon.com/Build-Unorthodox-Guide-Making-Things/dp/0063046067)
- Amo’s “Where did our friends go? (amo.co/about/)” manifesto
- Raycast’s “Why (raycast.com/why)” page and Focus (youtu.be/NZwqx_dS-k0) mode
Chapters
0:00 Intro
5:55 The power of writing on Twitter
8:47 Starting the Language team at Snapchat
11:11 What makes for good UX Writing
14:31 Comparing Snapchat and Browser Company CEOs
17:39 Lessons from the Peek feature in Arc
24:51 Identifying the right story to tell
32:31 Improving your taste as a writer
35:55 How startup designers can push founders
42:48 Making the story discoverable process more practical
Dive is where the best designers never stop learning 🤿
🌐 dive.club
🐦 twitter.com/joindiveclub
Now you can join advanced courses taught by the top designers to help you take a huge leap forward in your career 💪
