Uploaded May 2026 | Updated September 2026, 2 weeks ago

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A lot of smaller beauty creators are calling out e.l.f. Cosmetics for allegedly taking inspiration from their content and ideas without giving proper credit! We were looking at viral TikToks and beauty campaign similarities!

Let me know what YOU think in the comments — do you think e.l.f. Cosmetics crossed a line, or is the internet overreacting?


Watch @jenluv video here! - youtu.be/-nmrzBeuzz0?si=89pYwU6jn7WM4mGu



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