Uploaded May 2025 | Updated September 2026, 2 weeks ago

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Hi everyone, ELF has long been known as one of the most affordable drugstore makeup brands, but with their recent price increase announcement, it’s more important than ever to know what’s actually worth buying. In today’s video, I’m sharing the best and worst ELF products I’ve personally tested. This video is not sponsored and all reviews are 100% honest and based on my own experience.
What are your favourite and least favourite ELF products? Let us know down in the comments!
Thanks for watching 💕
Carmel xx

*Shop ELF at Ulta:* go.shopmy.us/p-18779356
*Shop ELF at Beauty Bay:* go.shopmy.us/p-18779306

ELF Perfect 10 Eyeshadow Palette
go.shopmy.us/p-18764916 (UK)
go.shopmy.us/p-12209415 (US)

ELF Fine as Fleck Glitter Eyeshadow (Straight Fire)
go.shopmy.us/p-18764959 (UK)
go.shopmy.us/p-18764949 (US)

ELF No Budge Shadow Stick (Rose Gold)
go.shopmy.us/p-18764969 (UK)
go.shopmy.us/p-18764966 (US)

ELF Lash 'N Roll Mascara
go.shopmy.us/p-18765016 (UK)
go.shopmy.us/p-18765025 (US)

ELF Lash XTNDR Mascara (Black)
go.shopmy.us/p-18779177 (UK)
go.shopmy.us/p-18779226 (US)

ELF 16Hr Camo Concealer (Medium Beige)
go.shopmy.us/p-18765069 (UK)
go.shopmy.us/p-18765061 (US)

ELF Putty Color-Correcting Eye Brightener (Light Medium)
go.shopmy.us/p-18765111 (UK)
go.shopmy.us/p-18765100 (US)

ELF Camo CC Cream (240)
go.shopmy.us/p-18765132 (UK)
go.shopmy.us/p-18765122 (US)

ELF Soft Glam Satin Foundation (25)
go.shopmy.us/p-18765151 (UK)
go.shopmy.us/p-18765143 (US)

ELF Putty Bronzer (Summer Fridays)
go.shopmy.us/p-18765184 (UK)
go.shopmy.us/p-18765170 (US)

ELF Camo Liquid Bronzer & Contour (Light)
go.shopmy.us/p-18765796 (UK)
go.shopmy.us/p-18765791 (US)

ELF Halo Glow Blush Beauty Wand
go.shopmy.us/p-18765813 (UK)
go.shopmy.us/p-18765808 (US)

ELF Camo Liquid Blush (Suave Mauve)
go.shopmy.us/p-18765834 (UK)
go.shopmy.us/p-18765828 (US)

ELF Primer-Infused Matte Blush (Always Crushing)
go.shopmy.us/p-18793967 (UK)
go.shopmy.us/p-18794050 (US)

ELF Halo Glow Setting Powder (Light)
go.shopmy.us/p-18765844 (UK)
go.shopmy.us/p-18765841 (US)

ELF Halo Glow Powder Filter (Light Neutral)
go.shopmy.us/p-18765850 (UK)
go.shopmy.us/p-18765855 (US)

ELF Pout Clout Lip Plumping Pen (Toasted)
go.shopmy.us/p-18765873 (UK)
go.shopmy.us/p-18765867 (US)

ELF Glow Reviver Melting Lip Balm (Strawberry Shortcake)
go.shopmy.us/p-18765886 (UK)
go.shopmy.us/p-18765879 (US)

ELF O FACE Satin Lipstick (Dirty Talk)
go.shopmy.us/p-18765899 (UK)
go.shopmy.us/p-18765893 (US)

ELF Holy Strokes Micro-Fine Brow Pen UK
go.shopmy.us/p-12209387 (UK)
go.shopmy.us/p-18766094 (US)

ELF Brow Laminating Gel
go.shopmy.us/p-17287368 (UK)
go.shopmy.us/p-7765841 (US)

*Shop ELF at Ulta:* go.shopmy.us/p-18779356
*Shop ELF at Beauty Bay:* go.shopmy.us/p-18779306

Chapters ⏰
00:00 Intro
01:06 Eyeshadow
04:27 Mascara
06:28 Concealer
08:22 Foundation
11:18 Bronzer/Contour
13:32 Blush
15:55 Powder
17:47 Lip Products
20:51 Brow Products

*DISCOUNT CODES:*
*BK BEAUTY Brushes 10% Discount Code: CARMEL10*
go.shopmy.us/p-13182696

*QURE LED Light Therapy Mask 10% discount link*
qureskincare.com/CARMEL75417

*CALECIM 15% Discount Code: CARMEL*

*This video is NOT sponsored, but the video description may contain affiliate links. I am awarded a small commission for purchases made through these links, at no added cost to yourself. Your support is truly appreciated ☺️ Please be assured that every product recommendation is absolutely genuine and bought with my own money - unless specifically marked as GIFTED.*

My Skin Information: 🙋‍♀️
Age 42 with dry skin. Light/medium olive skin with muted warm undertones. Hyperpigmentation, mild rosacea & broken capillaries.

My foundation preferences: 😊
Light to medium coverage, has to be buildable. I prefer a luminous, glowy or soft satin finish.

*Watch My April Favourites!*
youtu.be/lNUsdz9Lr58

*These Makeup Habits Could Be Holding You Back*
youtu.be/eZM2kuDigY8

My Foundation Shades:
* Nars Light Reflecting Foundation: Shade Patagonia
* ELF Soft Glam Satin Foundation: Shade 25
* Maybelline Lumi Matte Foundation: Shade 128
* Fenty Soft’lit Naturally Luminous Foundation: Shade 225
* Haus Labs Triclone Skin Tech Foundation: Shade 210
* Charlotte Tilbury Beautiful Skin Foundation: Shade 5N
* L’Oreal True Match Foundation: Shade 3N
* Hourglass Ambient Soft Glow Foundation: Shade 7.5
* Chanel Les Beiges Healthy Skin Foundation: Shade B30
* Makeup Forever HD Skin Hydra Glow Foundation: Shade 1N14

*Enquiries: carmelnicolebeauty​⁠@gmail.com*