Uploaded August 2026 | Updated September 2026, 3 weeks ago
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Is the market missing the most important piece of AI transformation? In this episode of the Build with Gemini podcast from the NorthAm Partner AI Forum, Alem, CEO of Egen, argues that true Agentic AI success requires focusing on the operator, not just the technology.
Watch the full interview to learn how Egen is building trust, developing innovative change management solutions like their 'Eenie' voice agent to scale training, and drastically reducing time-to-value for complex enterprise AI deployments using Gemini.
🔔 Subscribe to Google Cloud for more expert AI interviews! youtube.com/googlecloud
Is the market missing the most important piece of AI transformation? In this episode of the Build with Gemini podcast from the NorthAm Partner AI Forum, Alem, CEO of Egen, argues that true Agentic AI success requires focusing on the operator, not just the technology.
Watch the full interview to learn how Egen is building trust, developing innovative change management solutions like their 'Eenie' voice agent to scale training, and drastically reducing time-to-value for complex enterprise AI deployments using Gemini.
![New Way Now: MERGE saves $500k and proactively secures healthcare data with Google SecOps
*Featured in this video:*
Roze San Nicholas, Director of Information Security, MERGE
Jeremy Hehl, Chief Evangelist, Foresite Cybersecurity
*Executive summary:* MERGE, a marketing technology agency focused on healthcare and wellness, needed a unified security platform to protect sensitive client data and maintain its rigorous HITRUST certification. By partnering with Foresite Cybersecurity and migrating to Google SecOps, MERGE transformed from a reactive to a proactive security posture. Foresite acts as a true extension of MERGEs team, providing 24/7 managed detection and response. This consolidation and agentic-led approach saved MERGE nearly $500,000 in staffing costs and enabled its internal team to focus on strategic governance and AI innovation.
*Challenge:* As a marketing technology agency that serves highly regulated healthcare customers, MERGE must maintain a stringent HITRUST R2 certification, and the team is preparing to add AI systems to its upcoming audit. With its previous security provider contract coming to an end, MERGE saw an opportunity to consolidate security into one platform. To do so, MERGE sought an expert partner that was capable of keeping up with rapid innovation.
*Solution:* MERGE engaged Foresite, an agentic-led SOC partner for Google Cloud, to unify its security architecture into a single pane of glass. Running a structured parallel migration over seven months, MERGE transitioned to Google SecOps Enterprise Plus alongside Foresites Citadel managed detection and response product. Using Google Threat Intelligence and Security Command Center, Foresite provides MERGE with round-the-clock monitoring, automated logging, and the custom dashboards necessary to satisfy rigorous HITRUST control requirements.
*Result:* The collaboration allowed MERGE to achieve a highly proactive security posture while realizing nearly $500,000 in cost savings by not having to staff an in-house SOC or hire specialized cloud security engineers. With Foresites experts continuously triaging alerts, MERGEs internal security team reclaimed significant time to focus on strategic outcomes around governance, risk, and compliance. This robust, AI-ready foundation empowers MERGE to confidently upgrade to HITRUST v11.5, maintaining a critical competitive advantage and building deep trust with their healthcare clients.
*Highlights and key takeaways from our interview with Roze San Nicholas and Jeremy Hehl:*
→ “Being proactive with Google Threat Intelligence and…having that visibility and capability to monitor real time all the time is something we didnt have before.”
→ “The partnership with Google Cloud and Foresite solidifies our commitment to maintaining [HITRUST] certification.”
→ “With Google Cloud and Foresite, MERGE is creating a new way to secure trust behind health and wellness at scale.”
*Google Cloud products used:* Google SecOps, Google Threat Intelligence
Learn more about how Google Cloud’s partner network can unlock value for your business → tinyurl.com/32bdu6w6 New Way Now: MERGE saves $500k and proactively secures healthcare data with Google SecOps](https://i.ytimg.com/vi/j0iqYkCDJgY/mqdefault.jpg)







![New Way Now: ASCO democratizes access to cancer care guidelines for oncologists with Google AI
*Featured in this video:* Dr. Clifford Hudis, CEO, American Society of Clinical Oncology (ASCO)
*Executive summary:* Oncologists need quick and easy access to deeply researched, evidence-based cancer treatment guidelines in order to provide the best care to their patients. However, conventional searches can be time-consuming and cumbersome. The American Society of Clinical Oncology (ASCO), a global membership organization of more than 50,000 cancer care professionals, aimed to solve this challenge with the ASCO Guidelines Assistant. Built on Gemini Enterprise Agent Platform (formerly Vertex AI), this agentic assistant allows physicians to ask questions in natural language and instantly surfaces specific answers grounded in ASCOs trusted guidelines. This has democratized access to high-quality cancer care information.
*Challenge:* ASCO produces evidence-based recommendations that outline appropriate methods of treatment and care that clinicians rely on for difficult questions, but getting this information to its global membership at the critical moment they need it can be challenging. Guidelines vary widely in length and format, creating a complex data ecosystem that’s difficult to search through manually. Conventional internet searches break clinical workflow when physicians need immediate answers, so ASCO set out to make it easier for doctors to find exactly what they need, when they need it, from a source they can trust.
*Solution:* Working with Google Cloud, ASCO created its Guidelines Assistant, a trusted knowledge source built on Gemini Enterprise Agent Platform (formerly Vertex AI). The assistant allows physicians to ask questions in natural language through dictation or typing, instantly surfacing specific places in ASCOs guideline library that answer their questions. It only provides answers grounded in ASCOs source documents, which allows for greeting trust in the fact that information comes from vetted, evidence-based guidelines. ASCO is now collaborating with Google Cloud to create tools that shorten guideline production timelines.
*Result:* The ASCO Guidelines Assistant democratizes access to high-quality cancer treatment information globally. By unburdening clinicians from time-consuming information searches, the tool addresses the growing problem of physician burnout, allowing doctors to pivot back to face-to-face humanistic patient care. The project represents a critical stepping stone as the oncology community integrates AI throughout clinical workflows. With this greater efficiency in surfacing treatment guidelines, ASCO envisions a brighter future for cancer patients worldwide.
*Highlights and key takeaways from our interview with Dr. Clifford Hudis, CEO of the American Society of Clinical Oncology (ASCO):*
→ “[The ASCO Guidelines Assistant] lets a doc ask, in natural language, and the guideline assistant will surface instantly for them the one specific or several specific places in our vast array of guidelines where we answer their question.”
→ “[The ASCO Guidelines Assistant] only will give answers that are grounded in our source documents, our guidelines, so the user can have confidence if they get an answer, it comes from a trusted source.”
→ “Our ultimate goal is to make it possible for a user to come to our website and find any content from any of our sources, and then be able to quickly use it in order to deliver higher quality care to their patients.”
*Google Cloud products used:* Gemini Enterprise Agent Platform
*Learn more:*
→ ASCO and Google Cloud Launch AI-Powered ASCO Guidelines Assistant
https://dailynews.ascopubs.org/do/asco-and-google-cloud-launch-ai-powered-asco-guidelines-assistant New Way Now: ASCO democratizes access to cancer care guidelines for oncologists with Google AI](https://i.ytimg.com/vi/l-s3Wv3UvDA/mqdefault.jpg)

