Behind the Brand | Eddie Bauer CEO Tim Bantle, Charts a New Path for the 100+ Yr Legacy Brand @BehindtheBrand | Uploaded July 2024 | Updated October 2024, 23 hours ago.
For more than 100 years, Eddie Bauer has been outfitting people for adventures big and small - first through the small curated sports shop in downtown Seattle and eventually through the brand’s 268 stores across the US and their strong e-commerce platform.
As CEO Tim Bantle is reaching the nearly two-year mark at Eddie Bauer, he has played a key role in leading the charge with unveiling a global rebrand under a new brand evolution strategy, aiming to shift the foundational narrative of the American Outdoors brand to accessible adventure for all.
New! behindthebrand.tv/vip Get a short note from me each week with what I've learned from interviewing some of the smartest people in the world -- the best inspiration, eduction, access to events, perks, finds, free stuff and more to help you improve your life and business!
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bit.ly/BTBfull-length
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For more than 100 years, Eddie Bauer has been outfitting people for adventures big and small - first through the small curated sports shop in downtown Seattle and eventually through the brand’s 268 stores across the US and their strong e-commerce platform.
As CEO Tim Bantle is reaching the nearly two-year mark at Eddie Bauer, he has played a key role in leading the charge with unveiling a global rebrand under a new brand evolution strategy, aiming to shift the foundational narrative of the American Outdoors brand to accessible adventure for all.
New! behindthebrand.tv/vip Get a short note from me each week with what I've learned from interviewing some of the smartest people in the world -- the best inspiration, eduction, access to events, perks, finds, free stuff and more to help you improve your life and business!
Get Behind the Brand and Subscribe! bit.ly/GetBehindtheBrand
Listen to the Podcast
bit.ly/BehindtheBrandPodcast
Join our email group to hear about special events and announcements BehindtheBrand.tv
Here are my personal favorite Behind the Brand playlists:
1. Behind the Brand full-length episodes:
bit.ly/BTBfull-length
2. The BEST advice from some of the most successful entrepreneurs: bit.ly/supersmartpeople
3. 5 Minutes or less with some of the smartest people on the planet bit.ly/BTBunder5min
---------------------
More?
Get Behind the Brand on...
Instagram: instagram.com/1goodbrain
Twitter: twitter.com/BryanElliott
Facebook: fb.com/BehindtheBrand
For business inquiries: 1goodbrain@gmail.com
See my film and commercial production work here:
bit.ly/thegoodbrainwork
