Uploaded April 2021 | Updated September 2026, 3 weeks ago

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The next ‘How to Create Impactful News Formats to Engage Generation Z Audiences’ e-Master Class (eMC) will take place on Monday 31 May, Wednesday 2 June and Friday 4 June 2021 at 10:00 to 12:30 CET each day via Zoom.

WHO IT'S FOR:
• News editors;
• Content producers;
• News strategists.

WHAT YOU'LL LEARN:
• How to better understand Gen Z, the content they consume and how they consume it;
• Why many current formats do not resonate with Gen Z audiences;
• How to apply proven principles to develop new storytelling formats;
• Techniques to boost the creativity of programme teams;
• How to use multi-disciplinary teams to create new, ambitious content opportunities.

Read more: https://www.ebu.ch/trainings/2021/05/how-to-create-imactful-news-formats-to-enagage-gen-z-audiences

Register here: https://events.ebu.ch/d/mfq7dx/?_ga=2.72997587.1555424658.1618814777-1471024719.1618301174

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