Uploaded August 2024 | Updated September 2026, 1 week ago
We show you how to easily promote YouTube video using Google Adwords, to double or triple the number of views. It is a beginners YouTube video promotion tutorial. Promoting a YouTube video with Google Ads often provides a more robust and flexible approach compared to YouTube’s built-in promotion feature.
Firstly, Google Ads offers advanced targeting options that go beyond what YouTube promotion provides in Digital Marketing. With Google Ads, you can target specific demographics, interests, and behaviors across Google's vast network, ensuring your video reaches a highly relevant audience.
Additionally, Google Ads allows for comprehensive control over your campaign budget and bidding strategies. You can set detailed budget parameters and choose between various bidding options to optimize your ad spend effectively. This level of control helps maximize the return on investment and ensures your budget is allocated efficiently.
This beginners guide to YouTube promotion will help many digital marketing veterans because Google Adwords changed they way YouTube video promos work. This is our followup video on how to use Google Promotions: youtu.be/PborUNozwmQ
Moreover, Google Ads provides in-depth analytics and reporting tools that offer valuable insights into your campaign's performance. This data allows for precise tracking of metrics such as view counts, click-through rates, and engagement, enabling you to make informed adjustments and improve your campaign’s effectiveness over time.
In contrast, YouTube's promotion feature is more straightforward but offers limited targeting and budget control, making Google Ads a superior choice for those looking to optimize their video promotion efforts comprehensively.
0:00 Introduction
0:18 Adwords vs YouTube Promotions
0:40 Create an Adwords Ad for YouTube Video
1:00 Create a New Adwords Campaign to Promote YouTube Video
1:18 Video Views vs YouTube Subscriptions and Engagements
2:37 Set Google Adwords Budget for YouTube Video Promo
2:48 Should Adwords Campaign Use Google Partners Display Network
3:10 Setting Adwords Location Country, City, Zip Code, Postal Code
4:00 Setting Multi-format Ads
4:20 Creating Ad Group for YouTube Video Promotion
4:38 Audience Filtering by Demographics and Interests
5:29 Topics and Keywords For YouTube Video Promo
6:47 Creating Ad for YouTube Video with Google Adwords
7:18 Skippable In-Stream Ad vs In-Feed Video Ad
8:50 Set CPV - Cost Per View (CPC)
9:21 How Long Does Google Take To Appove Ads
9:50 Google Adwords Navigation
10:05 How to Modify Google Adwords For YouTube Video Promotion
10:36 Outro
We show you how to easily promote YouTube video using Google Adwords, to double or triple the number of views. It is a beginners YouTube video promotion tutorial. Promoting a YouTube video with Google Ads often provides a more robust and flexible approach compared to YouTube’s built-in promotion feature.
Firstly, Google Ads offers advanced targeting options that go beyond what YouTube promotion provides in Digital Marketing. With Google Ads, you can target specific demographics, interests, and behaviors across Google's vast network, ensuring your video reaches a highly relevant audience.
Additionally, Google Ads allows for comprehensive control over your campaign budget and bidding strategies. You can set detailed budget parameters and choose between various bidding options to optimize your ad spend effectively. This level of control helps maximize the return on investment and ensures your budget is allocated efficiently.
This beginners guide to YouTube promotion will help many digital marketing veterans because Google Adwords changed they way YouTube video promos work. This is our followup video on how to use Google Promotions: youtu.be/PborUNozwmQ
Moreover, Google Ads provides in-depth analytics and reporting tools that offer valuable insights into your campaign's performance. This data allows for precise tracking of metrics such as view counts, click-through rates, and engagement, enabling you to make informed adjustments and improve your campaign’s effectiveness over time.
In contrast, YouTube's promotion feature is more straightforward but offers limited targeting and budget control, making Google Ads a superior choice for those looking to optimize their video promotion efforts comprehensively.
0:00 Introduction
0:18 Adwords vs YouTube Promotions
0:40 Create an Adwords Ad for YouTube Video
1:00 Create a New Adwords Campaign to Promote YouTube Video
1:18 Video Views vs YouTube Subscriptions and Engagements
2:37 Set Google Adwords Budget for YouTube Video Promo
2:48 Should Adwords Campaign Use Google Partners Display Network
3:10 Setting Adwords Location Country, City, Zip Code, Postal Code
4:00 Setting Multi-format Ads
4:20 Creating Ad Group for YouTube Video Promotion
4:38 Audience Filtering by Demographics and Interests
5:29 Topics and Keywords For YouTube Video Promo
6:47 Creating Ad for YouTube Video with Google Adwords
7:18 Skippable In-Stream Ad vs In-Feed Video Ad
8:50 Set CPV - Cost Per View (CPC)
9:21 How Long Does Google Take To Appove Ads
9:50 Google Adwords Navigation
10:05 How to Modify Google Adwords For YouTube Video Promotion
10:36 Outro
