Uploaded December 2025 | Updated September 2026, 1 week ago
At ispo, Marie Måwe from the GORE-TEX® Brand sat down with leaders from across the industry to dive deep into one theme shaping the future of outdoor products: durability.
Durability connects environmental responsibility, product quality, and consumer trust—but no single company or discipline can define it alone.
In the panel, we explored why making things last isn’t just good for performance - it’s essential for innovation, sustainability and long-term brand value.
If you want the full picture - from practical strategies to expert insights - our new white paper goes even further.
Download ‘Durability and the Value of Making Things Last’ here 👉 https://gtx.is/4vz
Learn more:
00:00 Introduction & audio check
01:00 Welcome to the GORE-TEX Culture Panels
02:00 Panel introductions
03:16 What does “durability” really mean?
05:30 Why durability is essential for sustainability
07:40 Making repair cool again
09:45 Mid Sweden University Research Findings
14:45 Designing for durability & repairability
21:45 Closing the value–action gap for consumers
23:50 Storytelling & emotional connection to products
29:10 Emotional durability & repair expectations
35:30 Measuring durability – what’s coming next
38:15 EU regulation, right to repair & product passports
41:20 Future shifts needed for a durable outdoor industry
44:27 Audience Q&A
48:51 Reflections & panel wrap-up
___
Subscribe to our Channel: youtube.com/c/GORETEXBrand?sub_confirmation=1
Visit our Homepage: gore-tex.com
GORE-TEX on Facebook: facebook.com/GORETEXna
GORE-TEX on Twitter: twitter.com/GORETEXna
GORE-TEX on Instagram: instagram.com/goretexbrand
At ispo, Marie Måwe from the GORE-TEX® Brand sat down with leaders from across the industry to dive deep into one theme shaping the future of outdoor products: durability.
Durability connects environmental responsibility, product quality, and consumer trust—but no single company or discipline can define it alone.
In the panel, we explored why making things last isn’t just good for performance - it’s essential for innovation, sustainability and long-term brand value.
If you want the full picture - from practical strategies to expert insights - our new white paper goes even further.
Download ‘Durability and the Value of Making Things Last’ here 👉 https://gtx.is/4vz
Learn more:
00:00 Introduction & audio check
01:00 Welcome to the GORE-TEX Culture Panels
02:00 Panel introductions
03:16 What does “durability” really mean?
05:30 Why durability is essential for sustainability
07:40 Making repair cool again
09:45 Mid Sweden University Research Findings
14:45 Designing for durability & repairability
21:45 Closing the value–action gap for consumers
23:50 Storytelling & emotional connection to products
29:10 Emotional durability & repair expectations
35:30 Measuring durability – what’s coming next
38:15 EU regulation, right to repair & product passports
41:20 Future shifts needed for a durable outdoor industry
44:27 Audience Q&A
48:51 Reflections & panel wrap-up
___
Subscribe to our Channel: youtube.com/c/GORETEXBrand?sub_confirmation=1
Visit our Homepage: gore-tex.com
GORE-TEX on Facebook: facebook.com/GORETEXna
GORE-TEX on Twitter: twitter.com/GORETEXna
GORE-TEX on Instagram: instagram.com/goretexbrand
