Uploaded March 2021 | Updated September 2026, 5 hours ago
Dubai Tennis Championships: Where Sports & Politics Collide.
Dubai’s brand has become firmly positioned in the minds of fans, the media, sponsors and investors – here is a home for sport that rivals the world’s other centres of sport, even London and New York.
And with this brand positioning comes a soft power effect; soft power is attractive power, a way of engaging key target audiences by persuading them that you share their values and want the same things as they do. Yet power, whether soft or otherwise, is always about securing what a country wants.
Dubai’s involvement in tennis embodies the global debate about why the nation is engaged with sport and it seems that tennis, in the emirate will always be an uneasy mix of money, business, politics and regional feuds.
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About Baseline Tennis:
Baseline Tennis adds colour and context to the stories behind the game – both familiar and lesser-known.
Standing apart from the maelstrom of the 24/7 news cycle, Baseline Tennis provides informative, engaging and intelligent content on the past, present and future of the game, focusing on the stories that matter.
Our videos combine 3D imagery, motion graphics, archive footage, graphical illustrations and sound, to create rich and vivid storytelling, bringing the viewer immersive profiles of players, tournaments, key moments from history, the skills of the game and major discussion points.
It's tennis. But viewed differently.
#dubaitennischampionships #emirates #atptour
Dubai Tennis Championships: Where Sports & Politics Collide.
Dubai’s brand has become firmly positioned in the minds of fans, the media, sponsors and investors – here is a home for sport that rivals the world’s other centres of sport, even London and New York.
And with this brand positioning comes a soft power effect; soft power is attractive power, a way of engaging key target audiences by persuading them that you share their values and want the same things as they do. Yet power, whether soft or otherwise, is always about securing what a country wants.
Dubai’s involvement in tennis embodies the global debate about why the nation is engaged with sport and it seems that tennis, in the emirate will always be an uneasy mix of money, business, politics and regional feuds.
Subscribe to the 'Baseline Exchanges' Podcast:
plnk.to/baseline-exchanges
Follow Baseline Media on the socials:
Website: https://www.baseline-media.com
Instagram: https://www.instagram.com/baselinemed...
TikTok: tiktok.com/@baselinemedia_
Twitter: twitter.com/BaselineMedia_
About Baseline Tennis:
Baseline Tennis adds colour and context to the stories behind the game – both familiar and lesser-known.
Standing apart from the maelstrom of the 24/7 news cycle, Baseline Tennis provides informative, engaging and intelligent content on the past, present and future of the game, focusing on the stories that matter.
Our videos combine 3D imagery, motion graphics, archive footage, graphical illustrations and sound, to create rich and vivid storytelling, bringing the viewer immersive profiles of players, tournaments, key moments from history, the skills of the game and major discussion points.
It's tennis. But viewed differently.
#dubaitennischampionships #emirates #atptour
