Uploaded March 2026 | Updated September 2026, 1 week ago
This session covers strategies for attracting better-qualified clients through authentic, relationship-based work, without relying on referrals or letting existing projects quietly dictate your firm’s direction.
Business development shouldn’t feel like forcing a square peg into a round hole, or reshaping yourself to fit whatever opening appears.
In this class, instructor Emily Cohen shares practical strategies for finding clients who are the right fit from the start, using one-to-one relationships built with intention, focus, and care. Clearer fit leads to better work and longer-term client relationships.
You’ll learn how to move beyond traditional business development models and build partnerships that are better aligned, longer lasting, and mutually beneficial. We’ll cover how to:
• Move beyond a referral-based business development strategy
• Overcome your personal and professional roadblocks around “new business”
• Implement a business development process and approach that leads to results
• Build relationships that lead to better, more qualified opportunities
For AIGA members ready to build work that truly fits.
This session covers strategies for attracting better-qualified clients through authentic, relationship-based work, without relying on referrals or letting existing projects quietly dictate your firm’s direction.
Business development shouldn’t feel like forcing a square peg into a round hole, or reshaping yourself to fit whatever opening appears.
In this class, instructor Emily Cohen shares practical strategies for finding clients who are the right fit from the start, using one-to-one relationships built with intention, focus, and care. Clearer fit leads to better work and longer-term client relationships.
You’ll learn how to move beyond traditional business development models and build partnerships that are better aligned, longer lasting, and mutually beneficial. We’ll cover how to:
• Move beyond a referral-based business development strategy
• Overcome your personal and professional roadblocks around “new business”
• Implement a business development process and approach that leads to results
• Build relationships that lead to better, more qualified opportunities
For AIGA members ready to build work that truly fits.
