Uploaded March 2021 | Updated September 2026, 3 weeks ago
Shorter 30 second version of Peters’ ice-cream, “Summer Ritual / A Summer Classic” for Drumstick.
Filmed in Broadmeadows, Melbourne.
The Drumstick Ritual advertisement was developed at Publicis Mojo, Melbourne, by creative director Darren Spiller, art director David Klein, copywriter Justin Ruben and agency producer Sally Davis.
Filming was directed over two scorching days by Hamish Rothwell via Goodoil Films, with director of photography Nigel Bluck and producer Sam Long.
Editing was done by Stewart Reeves at Guillotine, Sydney. Post production was done at Fin Design by Flame artist Richard Lambert. The final mix/sound design was done at Gusto Music by Colin Simkins.
Casting key players and over 150 background extras was the responsibility of Mel Mackintosh at Mackintosh Casting.
Music for Summer Ritual
Karl Richter at Level 2 Music, found the music for Drumstick Summer Ritual, “Love You”, a track from 1960s American band The Free Design. The Free Design, consisting of members of the Dedrick Family in New York, released seven albums from 1967 to 1972. The track, “Love You” played during the closing credits of the 2006 movie, “Stranger Than Fiction”. “Love You” first appeared on the album, “Free Design Sings for Very Important People”.
Shorter 30 second version of Peters’ ice-cream, “Summer Ritual / A Summer Classic” for Drumstick.
Filmed in Broadmeadows, Melbourne.
The Drumstick Ritual advertisement was developed at Publicis Mojo, Melbourne, by creative director Darren Spiller, art director David Klein, copywriter Justin Ruben and agency producer Sally Davis.
Filming was directed over two scorching days by Hamish Rothwell via Goodoil Films, with director of photography Nigel Bluck and producer Sam Long.
Editing was done by Stewart Reeves at Guillotine, Sydney. Post production was done at Fin Design by Flame artist Richard Lambert. The final mix/sound design was done at Gusto Music by Colin Simkins.
Casting key players and over 150 background extras was the responsibility of Mel Mackintosh at Mackintosh Casting.
Music for Summer Ritual
Karl Richter at Level 2 Music, found the music for Drumstick Summer Ritual, “Love You”, a track from 1960s American band The Free Design. The Free Design, consisting of members of the Dedrick Family in New York, released seven albums from 1967 to 1972. The track, “Love You” played during the closing credits of the 2006 movie, “Stranger Than Fiction”. “Love You” first appeared on the album, “Free Design Sings for Very Important People”.
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