Uploaded April 2026 | Updated September 2026, 3 weeks ago
Creating the space for employees to thrive isn’t just good leadership – it’s essential to Digital Transformation success.
Joanna Cooper, General Manager at Daimler Truck North America, knows this firsthand. She began her career as an associate buyer, embraced every opportunity (thanks to a mentor’s advice to “just say yes”), and now leads a team of more than 1,700 people.
Her people-led approach has already delivered more than $13M in operational improvements, powered by her ACTIVE leadership framework: Authenticity, Courage, Trust, Integrity, Vision, and Empathy.
In this episode of Art of the Impossible, Joanna shares how putting people first creates lasting transformation across industries.
Learn More: https://autode.sk/4r0Sogl
Creating the space for employees to thrive isn’t just good leadership – it’s essential to Digital Transformation success.
Joanna Cooper, General Manager at Daimler Truck North America, knows this firsthand. She began her career as an associate buyer, embraced every opportunity (thanks to a mentor’s advice to “just say yes”), and now leads a team of more than 1,700 people.
Her people-led approach has already delivered more than $13M in operational improvements, powered by her ACTIVE leadership framework: Authenticity, Courage, Trust, Integrity, Vision, and Empathy.
In this episode of Art of the Impossible, Joanna shares how putting people first creates lasting transformation across industries.
Learn More: https://autode.sk/4r0Sogl
