Red Urban | Drive until it's time | Golf | Volkswagen Canada @redurban | Uploaded 9 years ago | Updated 3 hours ago
Volkswagen likes to give its audience credit. So we collaborated with fans to give them a chance to help us create our next ad, props included. We created an a commercial in real time, each week presenting fans with a new production choice to make - from scripts to actors, models to music. Live, interactive feeds of our commercial shoot gave fans an even more inside view. The online version of our final spot contained a credit roll of all the fans who contributed to it. And if you’re saying to yourself that it’s probably a pretty long credit roll, you’re right.

Drive until you find the courage - youtube.com/watch?v=SHQp6Fzd6BU
Drive until you're ready to talk - youtube.com/watch?v=VSUHn_Bulvc

Awards
- The Advertising & Design Club of Canada 2011 - Silver, Editing
- The Advertising & Design Club of Canada 2011 - Merit, TV Single, 60 Seconds or More
- CMA 2012 - Silver, Digital, Automotive
- CMA 2012 - Bronze, Integrated, Automotive
- CMA 2012 - Bronze, Community Engagement, Automotive
- CMA 2012 - Bronze, Advertising, Automotive
- Applied Arts 2012 – TV Over 30 Seconds, Single
- Applied Arts 2012 – TV Over 30 Seconds, Series
- Applied Arts 2012 – TV/Craft-Editing, Series
- Marketing Awards 2012 - Bronze, Television, Over 30 Seconds
- Bessies 2012 – Finalist, Film Integrated Campaign

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