Uploaded September 2025 | Updated September 2026, 2 weeks ago
Joe's Free Book: joesfreebook.com
In this exclusive Genius Network talk, Dr. Robert Cialdini—the renowned psychologist and author of Influence—shares groundbreaking new research that reshapes how we think about persuasion. Building on the classic principle of social proof, Cialdini explores a clever psychological insight: it's not just what people are doing that matters—it's the trajectory of that behavior that can powerfully influence action.
🔑 Topics Covered:
- Why people are more persuaded by trending norms than current majorities
- How to ethically use social proof, even with a brand-new product or idea
- The surprising effect of asterisks on restaurant menus in Beijing
- Why “giving people a reason why” unlocks higher compliance in any setting
- How Trump used visual social proof to shape perception in his campaign
- The difference between emotional influence and manipulation
- How the focus before the message often determines the message’s success
Cialdini also answers deep audience questions about ethical persuasion, emotional triggers, and even weighs in on a brilliantly crafted love ad from a podcast guest. If you care about marketing, leadership, sales, behavior change, or simply being more persuasive in your everyday life—this talk is a must-watch.
If you’d like to join world-renowned Entrepreneurs at the next Genius Network® Event – then apply today for your invitation to attend at geniusnetwork.com/event/.
Ready for more Genius Network training and inspiration? 🚩SUBSCRIBE 🚩 to the Youtube Channel here: goo.gl/0mX9id
==============================================
Connect with me:
👉🏽 Follow Joe Polish:
Facebook: goo.gl/opG8L7
Twitter: goo.gl/CkUzNa
Instagram: goo.gl/1BZj32
Joe's Free Book: joesfreebook.com
In this exclusive Genius Network talk, Dr. Robert Cialdini—the renowned psychologist and author of Influence—shares groundbreaking new research that reshapes how we think about persuasion. Building on the classic principle of social proof, Cialdini explores a clever psychological insight: it's not just what people are doing that matters—it's the trajectory of that behavior that can powerfully influence action.
🔑 Topics Covered:
- Why people are more persuaded by trending norms than current majorities
- How to ethically use social proof, even with a brand-new product or idea
- The surprising effect of asterisks on restaurant menus in Beijing
- Why “giving people a reason why” unlocks higher compliance in any setting
- How Trump used visual social proof to shape perception in his campaign
- The difference between emotional influence and manipulation
- How the focus before the message often determines the message’s success
Cialdini also answers deep audience questions about ethical persuasion, emotional triggers, and even weighs in on a brilliantly crafted love ad from a podcast guest. If you care about marketing, leadership, sales, behavior change, or simply being more persuasive in your everyday life—this talk is a must-watch.
If you’d like to join world-renowned Entrepreneurs at the next Genius Network® Event – then apply today for your invitation to attend at geniusnetwork.com/event/.
Ready for more Genius Network training and inspiration? 🚩SUBSCRIBE 🚩 to the Youtube Channel here: goo.gl/0mX9id
==============================================
Connect with me:
👉🏽 Follow Joe Polish:
Facebook: goo.gl/opG8L7
Twitter: goo.gl/CkUzNa
Instagram: goo.gl/1BZj32
