Uploaded May 2020 | Updated September 2026, 2 weeks ago

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Are biased people persuasive? Laura Wallace studies what happens when people perceive a communicator as biased. In this episode, we talk about why bias is different from trustworthiness, how perceived bias affects a person's ability to be persuasive, and how we think about biased communicators in general. Her research gives us insight into perceived media bias, for example.

Listen to the full episode: opinionsciencepodcast.com/episode/perceived-bias-laura-wallace

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Opinion Science is a psychology podcast exploring the science of our opinions, where they come from and how they change. Each week I talk to social scientists and professional communicators about how the work they do reveals key insights about public opinion and persuasion.

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