Uploaded February 2026 | Updated September 2026, 1 week ago
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![Instacart Stealing HUGE From Customers 2026 [13]](https://i.ytimg.com/vi/yVIsLL0mNGw/mqdefault.jpg "Instacart Stealing HUGE From Customers 2026 [13]
We known Instacart must pay $60million for breaking laws regarding their algorithms, also that former Instacart CEO Figi Simo is now in a questionable ethical role as CEO of Applications at OpenAi. Lets Discuss.
Attorney General Letitia James is seeking details from Instacart after a report found shoppers may have been charged different prices for the same items.
New York Attorney General Letitia James is asking Instacart to explain how it sets prices after a report allegedly found shoppers were charged different amounts for the same items.
A December study by Groundwork Collaborative and Consumer Reports said some customers saw prices up to 23% higher for identical products at the same store and time.
READ REPORT: https://groundworkcollaborative.org/work/instacart/
James said the practice may violate New York’s Algorithmic Pricing Disclosure Act, which requires companies to clearly say when personal data is used to affect prices. She wants details from Instacart’s about their pricing tests and how the company is following the law.
“Charging different prices for the exact same products leaves shoppers feeling cheated and threatens to raise costs at a time when consumers are already paying too much at the grocery store,” said Attorney General James. “New Yorkers deserve fair prices and clear disclosures about how companies are using their personal information. Instacart’s pricing experiments raise serious concerns about its use of algorithmic pricing, and I will not hesitate to take action to enforce our laws and protect consumers.”
James is requesting the following information from Instacart:
* Its agreements with its retail and food brand partners concerning price setting, discounts, and automated tools to run price experiments on shoppers.
* The automated tools used by Instacart and its partners to adjust prices and discounts, including how consumer data may be used for these price changes.
* Instacart’s price experiments, including the ones revealed by the Groundwork Collaborative and Consumer Reports study.
* Instacart and its partners’ use of algorithmic pricing and their efforts to comply with New York’s disclosure requirements.
Groundwork Collaborative and Consumer Reports say they assigned 437 shoppers across four cities to add items to their Instacart shopping carts and check the prices that were displayed.
According to the study, nearly 75% of the grocery items selected in the study were offered to shoppers at multiple prices on Instacart. They say there was a 13 percent average difference between the highest and lowest prices for one item.
New York’s law, which took effect Nov. 10, 2025, says companies using algorithms to set prices must clearly tell customers their personal data was used.
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