Dont Start With AI. Start With Your Customer. @TwilioDevs
Dont Start With AI. Start With Your Customer.  @TwilioDevs
Uploaded July 2026 | Updated September 2026, 2 hours ago
🎬 Full interview: youtu.be/z-AaLpOAKjU

Every developer is building AI backwards.

Steve Popoola — Twilio Champion, lead architect, and engineering manager at a London fintech — shares the #1 mistake he sees founders and developers make when adding AI to their products.

The fix? Start with your customer's problem, not with the technology.

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Don't Start With AI. Start With Your Customer.

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