Uploaded July 2026 | Updated September 2026, 2 weeks ago

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I never expected a trademark search to change everything.

After spending months designing my dream handbag brand, I discovered something that forced me to stop and rethink one of the biggest decisions I’d made so far.

In this episode, I share why I walked away from my original brand name, what I learned about trademarks, and how that process led me to something that feels even more personal.

This isn’t just about choosing a new name—it’s about building GIRLEE the right way, one thoughtful decision at a time.

If you’re building a business, launching a brand, or chasing a dream of your own, I hope my journey helps you avoid some of the mistakes I almost made.

🤍 Thanks for following along as I document every step of building GIRLEE—from the very first sketch to the first collection.

Watch the full documentary series:
🔗 youtube.com/playlist?list=PLAf7oOkNSICE&si=AOIEcXzd71oNjwp8

👜 Follow the journey:
Instagram: @girleebrand

💬 I’d love to hear from you:
If you had to rename your dream business today, what would you choose—and why?

#Branding #Trademark #HandbagDesigner #GIRLEE #TheRosalie #BuildingInPublic #SmallBusiness #Entrepreneur #Documentary #HandmadeBags