Uploaded January 2025 | Updated September 2026, 1 week ago
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Are you struggling to set your prices or justify your rates to clients?
In this Adobe MAX session 2 highlight, Chris reveals why ethical pricing actually leads to making more money, and why most creatives sabotage themselves by focusing on solutions instead of value.
Thank you, @Adobe for having us.
adobe.com/max.html
🌟 Unlock the full talk: youtu.be/2pnHl9fhieQ
This conversation is for you if:
🎯 You're afraid to charge what you're really worth
🤝 You struggle to explain your value to clients
💼 You want to raise rates without feeling guilty
📈 You need an ethical framework for premium pricing
✏️ In This Episode:
00:00 Intro
02:16 Quality Work
03:55 Reputation Management
04:39 The 10,000-Hour Rule
05:12 Value
08:04 Serving Others
09:41 Acting w/ Integrity
10:19 The Hammer Analogy
12:52 Value-Based Pricing
#adobemax #valuebasedpricing #pricingstrategy #salestraining #makemoremoney
🔗 Connect with Chris:
Instagram: instagram.com/thechrisdo
LinkedIn: linkedin.com/in/thechrisdo
Website: thefutur.com
X: https://x.com/theChrisDo
🔎 Get access to resources for FREE here: thefutur.com/learn
🚀 Futur Accelerator
The step-by-step blueprint and coaching program designed to get your creative business off the ground:
thefutur.com/accelerator
🥇 Futur Pro
The professional creative community designed to grow your personal brand, your business, and your network:
thefutur.com/pro
✍️ Other Courses, Templates, and Tools:
thefutur.com/shop
🎙 The Futur Podcast:
thefutur.com/podcast
Recommended books, tools, music, resources, typefaces & more:
thefutur.com/recommendations
Music by Epidemic Sound:
share.epidemicsound.com/thefutur
Shorts Playlist:
youtube.com/@thefutur/shorts
We love getting your letters. Send them here:
The Futur c/o Chris Do
556 S. Fair Oaks Ave. #34
Pasadena CA 91105
*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.
--
Host: Chris Do (Bald Asian Guy Talks About Business)
Cinematographers/Editors: @RodrigoTasca
sales training, sales strategies for creatives, business growth, value-based pricing, creative business pricing, how to charge more, ethical pricing strategy, pricing for creatives, raising your rates, premium pricing strategy, creative value pricing, client value conversation, pricing mindset shift, how to charge more money, pricing framework, how to charge more as creative, raise rates without losing clients, value-based selling, charge what you're worth, business ethics, pricing creative work, raising rates ethically, measuring client value, creative service pricing, client success metrics, value pricing framework, creative business ethics, pricing with integrity, service based pricing, creative pricing strategy, sales conversation tips
🔥 Join this channel to get access to perks:
youtube.com/channel/UC-b3c7kxa5vU-bnmaROgvog/join
Are you struggling to set your prices or justify your rates to clients?
In this Adobe MAX session 2 highlight, Chris reveals why ethical pricing actually leads to making more money, and why most creatives sabotage themselves by focusing on solutions instead of value.
Thank you, @Adobe for having us.
adobe.com/max.html
🌟 Unlock the full talk: youtu.be/2pnHl9fhieQ
This conversation is for you if:
🎯 You're afraid to charge what you're really worth
🤝 You struggle to explain your value to clients
💼 You want to raise rates without feeling guilty
📈 You need an ethical framework for premium pricing
✏️ In This Episode:
00:00 Intro
02:16 Quality Work
03:55 Reputation Management
04:39 The 10,000-Hour Rule
05:12 Value
08:04 Serving Others
09:41 Acting w/ Integrity
10:19 The Hammer Analogy
12:52 Value-Based Pricing
#adobemax #valuebasedpricing #pricingstrategy #salestraining #makemoremoney
🔗 Connect with Chris:
Instagram: instagram.com/thechrisdo
LinkedIn: linkedin.com/in/thechrisdo
Website: thefutur.com
X: https://x.com/theChrisDo
🔎 Get access to resources for FREE here: thefutur.com/learn
🚀 Futur Accelerator
The step-by-step blueprint and coaching program designed to get your creative business off the ground:
thefutur.com/accelerator
🥇 Futur Pro
The professional creative community designed to grow your personal brand, your business, and your network:
thefutur.com/pro
✍️ Other Courses, Templates, and Tools:
thefutur.com/shop
🎙 The Futur Podcast:
thefutur.com/podcast
Recommended books, tools, music, resources, typefaces & more:
thefutur.com/recommendations
Music by Epidemic Sound:
share.epidemicsound.com/thefutur
Shorts Playlist:
youtube.com/@thefutur/shorts
We love getting your letters. Send them here:
The Futur c/o Chris Do
556 S. Fair Oaks Ave. #34
Pasadena CA 91105
*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.
--
Host: Chris Do (Bald Asian Guy Talks About Business)
Cinematographers/Editors: @RodrigoTasca
sales training, sales strategies for creatives, business growth, value-based pricing, creative business pricing, how to charge more, ethical pricing strategy, pricing for creatives, raising your rates, premium pricing strategy, creative value pricing, client value conversation, pricing mindset shift, how to charge more money, pricing framework, how to charge more as creative, raise rates without losing clients, value-based selling, charge what you're worth, business ethics, pricing creative work, raising rates ethically, measuring client value, creative service pricing, client success metrics, value pricing framework, creative business ethics, pricing with integrity, service based pricing, creative pricing strategy, sales conversation tips
