Uploaded December 2022 | Updated September 2026, 1 week ago
Why do we remember some things but not others? The answer relates to the process of how our brains encode, store, and retrieve memories. We are more likely to remember something based on how much attention we’re giving it, how engaged we are, and our level of investment in a particular experience. Input from our senses gets stored with memories, too — all contributing to how memorable something may be.
This is a video from the 2022 Brain Awareness Video Contest.
Created by Ayushi Mohanty.
Why do we remember some things but not others? The answer relates to the process of how our brains encode, store, and retrieve memories. We are more likely to remember something based on how much attention we’re giving it, how engaged we are, and our level of investment in a particular experience. Input from our senses gets stored with memories, too — all contributing to how memorable something may be.
This is a video from the 2022 Brain Awareness Video Contest.
Created by Ayushi Mohanty.
