Uploaded June 2025 | Updated September 2026, 2 weeks ago
Serena Williams isn’t just one of the greatest female athletes—she’s one of the greatest, period.
In this short, former Nike CMO Greg Hoffman explains why branding with empathy matters, and how we often miss the deeper story behind greatness—until we step off the sidelines.
📺 Watch the full talk: youtu.be/NOCGOJewuRA
🎙️ More on Greg Hoffman: thelavinagency.com/speakers/greg-hoffman
#SerenaWilliams #GregHoffman #Nike #GenderBias #FemaleAthletes #GreatestAthlete #BrandStorytelling #EmpathyInDesign #EmotionByDesign #AthleteBranding #CMOInsights #NikeCampaigns #CreativeLeadership #InspiringWomen #SportsAndCulture #LavinAgency #Shorts #OneOfOne #RepresentationMatters #EqualityInSport
Serena Williams isn’t just one of the greatest female athletes—she’s one of the greatest, period.
In this short, former Nike CMO Greg Hoffman explains why branding with empathy matters, and how we often miss the deeper story behind greatness—until we step off the sidelines.
📺 Watch the full talk: youtu.be/NOCGOJewuRA
🎙️ More on Greg Hoffman: thelavinagency.com/speakers/greg-hoffman
#SerenaWilliams #GregHoffman #Nike #GenderBias #FemaleAthletes #GreatestAthlete #BrandStorytelling #EmpathyInDesign #EmotionByDesign #AthleteBranding #CMOInsights #NikeCampaigns #CreativeLeadership #InspiringWomen #SportsAndCulture #LavinAgency #Shorts #OneOfOne #RepresentationMatters #EqualityInSport
