Uploaded September 2025 | Updated September 2026, 11 hours ago
Meet Our Best Razor Ever: Built by Real Members, For Real Shavers
At Dollar Shave Club, we’ve always believed shaving shouldn’t suck. From day one, we disrupted the shaving industry by putting power back into the hands of real people. Now, with the launch of our best razor ever, we’re taking that mission even further. This isn’t just another razor. This is a razor designed, inspired, and launched with the help of the people who know shaving best—our members.
That’s right. For the first time ever, we flipped the script and gave our community full creative control. Instead of big ad agencies and glossy marketing playbooks, we turned to the people who actually use our products every single day. The result? The Order of The Blade—our out-house agency made up entirely of real Dollar Shave Club members.
These aren’t actors. They’re not marketers. They’re real guys with real opinions about what makes a shave great. They sat in the driver’s seat for this launch—writing ad copy, brainstorming billboard ideas, directing commercial scripts, even coming up with jingles. They shared insights on what collaborations would actually matter, what stunts would grab attention, and what perks they want to see next as loyal members of the Club.
And together, they helped us bring to life our best razor yet.
What Makes This Razor Different?
We listened. We tested. We obsessed over every detail. And with input from our members, we built a razor that delivers the closest, most comfortable shave we’ve ever offered.
- Longer-Lasting Blades – Longer-lasting stainless steel blades. How? Science.
- Juicy Lubricating Strip –A lube strip so packed with Aloe and Vitamin E, every shave has a happy ending.
- Affordable as Always – The best part? All of these upgrades come at the exact same price you’re used to. Because a better shave shouldn’t come with a bigger bill.
Built By Members, For Members
The launch of this razor wasn’t just about innovation in shaving—it was about innovation in how brands and consumers connect. By creating the Order of The Blade, we’ve shown that the best ideas come from real people, not boardrooms.
- They Wrote the Ads – Our members penned the headlines for billboards, the punchlines for TV spots, and the words that make people stop and look.
- They Directed the Story – From casting to on-set direction, members helped shape how our commercials looked and felt.
- They Called the Shots on Perks – Want cooler collabs? Better loyalty rewards? More surprising stunts? Those ideas came directly from the people who shave with us every week.
This campaign is more than marketing, it’s a movement that puts community-driven creativity at the core of everything we do.
Why This Matters
Most razor companies talk at you. We’d rather talk with you. By letting our members launch our best razor ever, we’ve proven that when you trust your community, great things happen. This is more than just a blade upgrade. It’s a commitment to always listen, always improve, and always make shaving less of a chore.
And in case you’re wondering: yes, it shaves better than ever.
Meet the razor built by the people, for the people. Longer-lasting blades. A juicy lube strip. The same unbeatable price. And a launch campaign powered by real members, not ad execs.
This is the best razor we’ve ever made. Try it today and feel the difference.
Meet Our Best Razor Ever: Built by Real Members, For Real Shavers
At Dollar Shave Club, we’ve always believed shaving shouldn’t suck. From day one, we disrupted the shaving industry by putting power back into the hands of real people. Now, with the launch of our best razor ever, we’re taking that mission even further. This isn’t just another razor. This is a razor designed, inspired, and launched with the help of the people who know shaving best—our members.
That’s right. For the first time ever, we flipped the script and gave our community full creative control. Instead of big ad agencies and glossy marketing playbooks, we turned to the people who actually use our products every single day. The result? The Order of The Blade—our out-house agency made up entirely of real Dollar Shave Club members.
These aren’t actors. They’re not marketers. They’re real guys with real opinions about what makes a shave great. They sat in the driver’s seat for this launch—writing ad copy, brainstorming billboard ideas, directing commercial scripts, even coming up with jingles. They shared insights on what collaborations would actually matter, what stunts would grab attention, and what perks they want to see next as loyal members of the Club.
And together, they helped us bring to life our best razor yet.
What Makes This Razor Different?
We listened. We tested. We obsessed over every detail. And with input from our members, we built a razor that delivers the closest, most comfortable shave we’ve ever offered.
- Longer-Lasting Blades – Longer-lasting stainless steel blades. How? Science.
- Juicy Lubricating Strip –A lube strip so packed with Aloe and Vitamin E, every shave has a happy ending.
- Affordable as Always – The best part? All of these upgrades come at the exact same price you’re used to. Because a better shave shouldn’t come with a bigger bill.
Built By Members, For Members
The launch of this razor wasn’t just about innovation in shaving—it was about innovation in how brands and consumers connect. By creating the Order of The Blade, we’ve shown that the best ideas come from real people, not boardrooms.
- They Wrote the Ads – Our members penned the headlines for billboards, the punchlines for TV spots, and the words that make people stop and look.
- They Directed the Story – From casting to on-set direction, members helped shape how our commercials looked and felt.
- They Called the Shots on Perks – Want cooler collabs? Better loyalty rewards? More surprising stunts? Those ideas came directly from the people who shave with us every week.
This campaign is more than marketing, it’s a movement that puts community-driven creativity at the core of everything we do.
Why This Matters
Most razor companies talk at you. We’d rather talk with you. By letting our members launch our best razor ever, we’ve proven that when you trust your community, great things happen. This is more than just a blade upgrade. It’s a commitment to always listen, always improve, and always make shaving less of a chore.
And in case you’re wondering: yes, it shaves better than ever.
Meet the razor built by the people, for the people. Longer-lasting blades. A juicy lube strip. The same unbeatable price. And a launch campaign powered by real members, not ad execs.
This is the best razor we’ve ever made. Try it today and feel the difference.
