Do you always consider the importance of the 20% @AmericanExpressUK
Do you always consider the importance of the 20%  @AmericanExpressUK
Uploaded October 2019 | Updated September 2026, 2 weeks ago
For most small businesses, 20% of customers bring in 80% of results. But how do you build a solid, engaged audience? Read here to find out. Read here to find out more about this theme: americanexpress.com/en-gb/business/trends-and-insights/articles/how-strengthening-your-core-base-can-bring-in-80-percent-of-your-results
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Do you always consider the importance of the 20%

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