Uploaded August 2026 | Updated September 2026, 2 weeks ago
What does it take to build a successful appliance brand in India's fast-changing consumer market?
In this DITAA 2026 podcast, Pankaj Rana, CEO of Hisense India, discusses how Indian consumers are changing, why appliance buying is becoming a family decision, and what brands need to do to earn long-term consumer trust.
Rana shares his views on AI in TVs, air conditioners and washing machines, and why AI features should deliver a clear, practical benefit rather than simply becoming another marketing buzzword. He also discusses the industry's obsession with specifications, Hisense's approach to product localisation, its expanding presence in India, and why after-sales service can make or break an appliance brand.
The conversation also covers Hisense's strategy of growing selectively in India, building its manufacturing and service network, and creating products that consumers can confidently recommend to friends and family. Rana also shares his thoughts on DITAA 2026, product testing and what he would like to see added to the awards in the future.
Guest: Pankaj Rana, CEO, Hisense India
#DITAA2026 #Hisense #PankajRana #AI #HomeAppliances
-------
ABOUT OUR CHANNEL
Digit is India's most popular technology media brand across print, online and social media. Since 2001, Digit has been dishing out buying advice and informed opinions on how to make the most of technology in your daily lives. Digit is the only tech media publication with 2 test labs across India that tests and reviews the entire gamut of consumer technology products and services.
THE DIGIT.IN WEBSITE
Through our website https://www.digit.in, social media, magazine and more, we strive to give you all of the information about buying gadgets that you want and need. Digit provides test results, information, opinions and advice on what products to buy and how to get the most out of them. Digit represents the largest community of technology consumers (buyers and users) in India, and contains several sub-brands that focus on various needs – for example, SKOAR! is a brand for those who ‘Live to Game’, devworx is our developer centric property, Digit Squad caters to our micro influencer community, etc.
FIND US AT
Website : digit.in
D|GIT SQUAD : INDIA'S LARGEST TECHNOLOGY INFLUENCER NETWORK
Join the Digit Squad Discord here: discord.gg/HVDNQnX5yh
Are you passionate about technology and gadgets? If yes, then here's your chance to become a Digit certified tech influencer by joining the Digit Squad! Follow the link below to join the Digit Squad!
digitsquad.digit.in
FOLLOW US ON SOCIAL
Get updates or reach out to Get updates on our Social Media Profiles!
Facebook: facebook.com/thinkdigit
Twitter: twitter.com/digitindia
Instagram: instagram.com/digit.in
Now you can read Digit Magazine online! Click here to start flipping! geek.digit.in/shop
What does it take to build a successful appliance brand in India's fast-changing consumer market?
In this DITAA 2026 podcast, Pankaj Rana, CEO of Hisense India, discusses how Indian consumers are changing, why appliance buying is becoming a family decision, and what brands need to do to earn long-term consumer trust.
Rana shares his views on AI in TVs, air conditioners and washing machines, and why AI features should deliver a clear, practical benefit rather than simply becoming another marketing buzzword. He also discusses the industry's obsession with specifications, Hisense's approach to product localisation, its expanding presence in India, and why after-sales service can make or break an appliance brand.
The conversation also covers Hisense's strategy of growing selectively in India, building its manufacturing and service network, and creating products that consumers can confidently recommend to friends and family. Rana also shares his thoughts on DITAA 2026, product testing and what he would like to see added to the awards in the future.
Guest: Pankaj Rana, CEO, Hisense India
#DITAA2026 #Hisense #PankajRana #AI #HomeAppliances
-------
ABOUT OUR CHANNEL
Digit is India's most popular technology media brand across print, online and social media. Since 2001, Digit has been dishing out buying advice and informed opinions on how to make the most of technology in your daily lives. Digit is the only tech media publication with 2 test labs across India that tests and reviews the entire gamut of consumer technology products and services.
THE DIGIT.IN WEBSITE
Through our website https://www.digit.in, social media, magazine and more, we strive to give you all of the information about buying gadgets that you want and need. Digit provides test results, information, opinions and advice on what products to buy and how to get the most out of them. Digit represents the largest community of technology consumers (buyers and users) in India, and contains several sub-brands that focus on various needs – for example, SKOAR! is a brand for those who ‘Live to Game’, devworx is our developer centric property, Digit Squad caters to our micro influencer community, etc.
FIND US AT
Website : digit.in
D|GIT SQUAD : INDIA'S LARGEST TECHNOLOGY INFLUENCER NETWORK
Join the Digit Squad Discord here: discord.gg/HVDNQnX5yh
Are you passionate about technology and gadgets? If yes, then here's your chance to become a Digit certified tech influencer by joining the Digit Squad! Follow the link below to join the Digit Squad!
digitsquad.digit.in
FOLLOW US ON SOCIAL
Get updates or reach out to Get updates on our Social Media Profiles!
Facebook: facebook.com/thinkdigit
Twitter: twitter.com/digitindia
Instagram: instagram.com/digit.in
Now you can read Digit Magazine online! Click here to start flipping! geek.digit.in/shop
