Uploaded August 2026 | Updated September 2026, 3 weeks ago
What is changing in India's premium appliance market, and where does AI actually fit into the future of home appliances?
In this DITAA 2026 podcast, Dr Rakesh Desai, CTO and Chairman of the Board, BSH India, discusses the growing premiumisation of India's appliance market, changing consumer expectations and why quality and technology are becoming more important than price alone.
Desai shares his candid view on AI in appliances, arguing that consumers should be wary of AI being used simply as a marketing term. He also discusses BSH's journey in India, including the challenge of building the dishwasher category and using product demonstrations to convince Indian consumers of the benefits of dishwashers.
The conversation also covers German engineering at Indian price points, localisation and manufacturing in India, including BSH's Chennai factory, its plans to localise more products and the balance between affordability, technology, reliability and quality.
Desai also shares his impressions of DITAA 2026 and explains why he believes Digit could become a trusted benchmark for consumers when buying appliances, smartphones and other technology products.
Guest: Dr Rakesh Desai, CTO & Chairman of the Board, BSH India
#DITAA2026 #BSHIndia #Bosch #Siemens #HomeAppliances
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ABOUT OUR CHANNEL
Digit is India's most popular technology media brand across print, online and social media. Since 2001, Digit has been dishing out buying advice and informed opinions on how to make the most of technology in your daily lives. Digit is the only tech media publication with 2 test labs across India that tests and reviews the entire gamut of consumer technology products and services.
THE DIGIT.IN WEBSITE
Through our website https://www.digit.in, social media, magazine and more, we strive to give you all of the information about buying gadgets that you want and need. Digit provides test results, information, opinions and advice on what products to buy and how to get the most out of them. Digit represents the largest community of technology consumers (buyers and users) in India, and contains several sub-brands that focus on various needs – for example, SKOAR! is a brand for those who ‘Live to Game’, devworx is our developer centric property, Digit Squad caters to our micro influencer community, etc.
FIND US AT
Website : digit.in
D|GIT SQUAD : INDIA'S LARGEST TECHNOLOGY INFLUENCER NETWORK
Join the Digit Squad Discord here: discord.gg/HVDNQnX5yh
Are you passionate about technology and gadgets? If yes, then here's your chance to become a Digit certified tech influencer by joining the Digit Squad! Follow the link below to join the Digit Squad!
digitsquad.digit.in
FOLLOW US ON SOCIAL
Get updates or reach out to Get updates on our Social Media Profiles!
Facebook: facebook.com/thinkdigit
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Now you can read Digit Magazine online! Click here to start flipping! geek.digit.in/shop
What is changing in India's premium appliance market, and where does AI actually fit into the future of home appliances?
In this DITAA 2026 podcast, Dr Rakesh Desai, CTO and Chairman of the Board, BSH India, discusses the growing premiumisation of India's appliance market, changing consumer expectations and why quality and technology are becoming more important than price alone.
Desai shares his candid view on AI in appliances, arguing that consumers should be wary of AI being used simply as a marketing term. He also discusses BSH's journey in India, including the challenge of building the dishwasher category and using product demonstrations to convince Indian consumers of the benefits of dishwashers.
The conversation also covers German engineering at Indian price points, localisation and manufacturing in India, including BSH's Chennai factory, its plans to localise more products and the balance between affordability, technology, reliability and quality.
Desai also shares his impressions of DITAA 2026 and explains why he believes Digit could become a trusted benchmark for consumers when buying appliances, smartphones and other technology products.
Guest: Dr Rakesh Desai, CTO & Chairman of the Board, BSH India
#DITAA2026 #BSHIndia #Bosch #Siemens #HomeAppliances
-------
ABOUT OUR CHANNEL
Digit is India's most popular technology media brand across print, online and social media. Since 2001, Digit has been dishing out buying advice and informed opinions on how to make the most of technology in your daily lives. Digit is the only tech media publication with 2 test labs across India that tests and reviews the entire gamut of consumer technology products and services.
THE DIGIT.IN WEBSITE
Through our website https://www.digit.in, social media, magazine and more, we strive to give you all of the information about buying gadgets that you want and need. Digit provides test results, information, opinions and advice on what products to buy and how to get the most out of them. Digit represents the largest community of technology consumers (buyers and users) in India, and contains several sub-brands that focus on various needs – for example, SKOAR! is a brand for those who ‘Live to Game’, devworx is our developer centric property, Digit Squad caters to our micro influencer community, etc.
FIND US AT
Website : digit.in
D|GIT SQUAD : INDIA'S LARGEST TECHNOLOGY INFLUENCER NETWORK
Join the Digit Squad Discord here: discord.gg/HVDNQnX5yh
Are you passionate about technology and gadgets? If yes, then here's your chance to become a Digit certified tech influencer by joining the Digit Squad! Follow the link below to join the Digit Squad!
digitsquad.digit.in
FOLLOW US ON SOCIAL
Get updates or reach out to Get updates on our Social Media Profiles!
Facebook: facebook.com/thinkdigit
Twitter: twitter.com/digitindia
Instagram: instagram.com/digit.in
Now you can read Digit Magazine online! Click here to start flipping! geek.digit.in/shop
