Uploaded June 2021 | Updated September 2026, 1 hour ago

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Justin Banon of Boson Protocol talks to Mousebelt's Roshan Mirajkar about disrupting e-commerce by bridging the real world and the digital world through smart contracts. Learn how game theory and behavioral economics are being used to build a new decentralized marketplace for users.

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Guest: Justin Banon, CEO, and Co-Founder at Boson Protocol

Twitter Justin Banon: twitter.com/jbanon
Twitter Boson Protocol: twitter.com/BosonProtocol
Linkedin Boson Protocol: linkedin.com/company/bosonprotocol/
Website Boson Protocol: bosonprotocol.io/

Host: Roshan Mirakjar

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0:00 Introduction
1:12 How Did Justin Got Into Blockchain?
3:32 Important Things For Boson Protocol
7:00 Vision Of Decentralized Autonomous Commerce
9:01 Types Of Protocols that Boson Interacts With
11:37 NFTs Usage For Marketing And Adoption
15:24 Who Will Benefit From NFTs?
17:42 Problems In Commerce
20:07 Open Tokenized Economy
24:30 Incentive For Competition
26:47 How We Can Use Game Theory Elements?
29:50 Digital to Physical Commerce
32:20 Boson Partners
34:55 Updates And How To Reach Out

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👉 Access to the full FREE REIMAGINE v9.0 “Game of Chains” conference on YouTube:
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Disrupting The World's Commerce | Justin Banon - Boson Protocol | REIMAGINE v9.0 #15

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