Uploaded July 2025 | Updated September 2026, 10 hours ago
My conversation with snack industry LEGEND Josh Schroeter, the Founder and CEO of South 40 Snacks. South 40 Snacks is a Seattle-based snack startup selling fruit and nut bars. I've been invested in the company for almost 4 years now and have watched them grow from $1.5M in sales to ~$12M this year. I wanted to talk to Josh on HyperChange about what it's like to build a snack brand and why he thought he was going to be able to disrupt the nut bar category against giants like KIND bar and Peter Rahal's new David Bar. I'm a big fan of the snacks, especially the pistachio bar, mango bar and c cashews, I recommend you give South 40 a try!
South 40 Snacks website: south40snacks.com
0:00 Intro
0:55 The Snack Industry
3:22 How Sahale Snacks Disrupted Trail Mix
4:07 South’s 40’s Transparency & Simplicity
5:33 What You See Is What You Eat
8:22 Giant-Sized Cashews
8:56 Telling The Sustainability Story
9:41 South 40 Snacks Nut Bars
10:39 The David Bar by Peter Rahal
11:24 Nut Bar for the Mainstream
12:18 Fruit Bars
16:22 Billion Dollar Snack Brand
19:20 How Social Media Has Changed Marketing
20:35 Innovative Distribution Strategy
22:22 Why Are You Focused on Snack Bars?
23:39 Upcoming Snack Bars From South 40
26:05 Global Expansion
26:58 Scaling Artisanal
27:52 Natural Food Revolution
My X: twitter.com/gfilche
HyperChange Patreon :) patreon.com/hyperchange
Disclaimer: I'm an invested in South 40 Snacks persoanlly and through my Venture Capital Firm HyperGuap.
My conversation with snack industry LEGEND Josh Schroeter, the Founder and CEO of South 40 Snacks. South 40 Snacks is a Seattle-based snack startup selling fruit and nut bars. I've been invested in the company for almost 4 years now and have watched them grow from $1.5M in sales to ~$12M this year. I wanted to talk to Josh on HyperChange about what it's like to build a snack brand and why he thought he was going to be able to disrupt the nut bar category against giants like KIND bar and Peter Rahal's new David Bar. I'm a big fan of the snacks, especially the pistachio bar, mango bar and c cashews, I recommend you give South 40 a try!
South 40 Snacks website: south40snacks.com
0:00 Intro
0:55 The Snack Industry
3:22 How Sahale Snacks Disrupted Trail Mix
4:07 South’s 40’s Transparency & Simplicity
5:33 What You See Is What You Eat
8:22 Giant-Sized Cashews
8:56 Telling The Sustainability Story
9:41 South 40 Snacks Nut Bars
10:39 The David Bar by Peter Rahal
11:24 Nut Bar for the Mainstream
12:18 Fruit Bars
16:22 Billion Dollar Snack Brand
19:20 How Social Media Has Changed Marketing
20:35 Innovative Distribution Strategy
22:22 Why Are You Focused on Snack Bars?
23:39 Upcoming Snack Bars From South 40
26:05 Global Expansion
26:58 Scaling Artisanal
27:52 Natural Food Revolution
My X: twitter.com/gfilche
HyperChange Patreon :) patreon.com/hyperchange
Disclaimer: I'm an invested in South 40 Snacks persoanlly and through my Venture Capital Firm HyperGuap.
