Uploaded June 2026 | Updated September 2026, 2 weeks ago

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Today, people are seeking more meaningful and personal experiences. At Milan Design Week 2026, Simon Humphries, Chief Branding Officer & Head of Design at Toyota Motor Corporation, shares his vision of what the future of luxury can be. From a flagship perspective, Simon is reimagining the Lexus LS—transforming it from a luxury sedan into a true luxury space. With the new LS Concept, Lexus aims to create the ultimate freedom for every individual: a place to enjoy their own space, express themselves, and experience comfort like a private sanctuary.

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