Uploaded May 2025 | Updated September 2026, 2 weeks ago

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At the 10th annual Data Innovation Summit 2025, we sat down with Deniz Minican, Data Analytics Director at H&M, for a conversation that went beyond numbers! In his session, “Trust Your Data? Why Context is King,” Deniz made one thing clear: without context, data can mislead more than it guides. We talked about why context is the missing layer in many data strategies—and how H&M is using it to turn raw information into real insight. From better decision-making to building trust in data, Deniz offered a take on what it really takes to make data work.

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