Uploaded March 2026 | Updated September 2026, 1 week ago

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Director Meredith Alloway discusses Forbidden Fruits, horror as empowerment & casting Lili Reinhart

Hollywood First Look’s is with director and co-writer Meredith Alloway of Forbidden Fruits, a film about a group of friends who work at a mall store called Free Eden, where Apple leads a secret witch cult with coworkers Cherry and Fig. New hire Pumpkin questions their sisterhood, forcing them to confront inner darkness or meet violent ends.

In this exclusive interview, she shares (and more):

・How did the mall setting allow her to explore visually in a way the original stage setting couldn't
・How horror allows her to explore stories about young women in a safe space
・What made Lili Reinhardt the right choice as the actor to play the ringleader of the coven
・Explains the meaning of the pitch metaphor for the movie "trying to grow a garden in a parking lot"

Featured in this video:
Meredith Alloway

Forbidden Fruits is in theaters now.

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