Uploaded June 2026 | Updated September 2026, 3 weeks ago
As viewership on YouTube in the living room continues to expand, the industry is seeing broadcasters and producers increasingly leverage the platform to reach wider audiences.
For the TV industry, YouTube is an endless source of creative inspiration and talent, a place to launch new material, share archive content and crucially a new source of revenue. But how important is the television industry to YouTube? How is this relationship going to develop? How does the television industry fit into YouTube's strategic vision and where do the creative and commercial opportunities lie?
Banijay UK CEO and Executive Chair Patrick Holland joins YouTube Managing Director UK & Ireland Alison Lomax for an engaging session as part of our Digital Season.
As viewership on YouTube in the living room continues to expand, the industry is seeing broadcasters and producers increasingly leverage the platform to reach wider audiences.
For the TV industry, YouTube is an endless source of creative inspiration and talent, a place to launch new material, share archive content and crucially a new source of revenue. But how important is the television industry to YouTube? How is this relationship going to develop? How does the television industry fit into YouTube's strategic vision and where do the creative and commercial opportunities lie?
Banijay UK CEO and Executive Chair Patrick Holland joins YouTube Managing Director UK & Ireland Alison Lomax for an engaging session as part of our Digital Season.
