Uploaded May 2026 | Updated September 2026, 2 weeks ago

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AI image generation is everywhere. So where does that leave professional product rendering?

In this episode of SOLIDWORKS LIVE Design, Mike Sande and SOLIDWORKS Visualize expert Jesse Sprague tackle three controversial questions engineers and designers are asking right now:

🔥 Does rendering still take too long to be practical?

🔥 Can anyone really tell the difference between a quick render and a highly polished one?

🔥 Has AI already replaced product rendering?

Along the way, we explore:

• How modern GPU rendering changed the workflow
• Why Fast Mode, AI denoising, and DSPBR materials dramatically reduce setup time
• When rendering beats traditional product photography
• Where AI fits into visualization workflows today
• Why rendering skills may become even more valuable in an AI-assisted future

Whether you're creating marketing imagery, technical documentation, product launches, or internal design reviews, this conversation will help you decide where rendering fits in your workflow moving forward.

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