Uploaded September 2015 | Updated September 2026, 4 days ago
Today’s companies know everything there is to know about their customers and will stop at nothing to ensure that their experience is pleasant and meaningful. But what if they directed some of the same energy toward understanding and engaging their employees? What are the potential payoffs for a better motivated, more loyal, and imaginatively innovating workforce? Diana Dosik shares her experiences turning the tables of customer research and experience onto employees to create smarter and better companies.
TED@BCG was a TED-curated event featuring a diverse group of speakers from across the BCG community. Jointly produced by TED and BCG, the event put a spotlight on ideas, projects and insights that will contribute to the pursuit of growing ever onward and upward.
About the TED Institute: We know that innovative ideas and fresh approaches to challenging problems can be discovered inside visionary companies around the world. The TED Institute helps surface and share these insights. Every year, TED works with a group of select companies and foundations to identify internal ideators, inventors, connectors, and creators. Drawing on the same rigorous regimen that has prepared speakers for the TED main stage, TED Institute works closely with each partner, overseeing curation and providing intensive one-on-one talk development to sharpen and fine tune ideas.
Learn more at ted.com/ted-institute
Follow TED Institute on Twitter @TEDPartners
Subscribe to our channel: youtube.com/user/TEDInstitute
Today’s companies know everything there is to know about their customers and will stop at nothing to ensure that their experience is pleasant and meaningful. But what if they directed some of the same energy toward understanding and engaging their employees? What are the potential payoffs for a better motivated, more loyal, and imaginatively innovating workforce? Diana Dosik shares her experiences turning the tables of customer research and experience onto employees to create smarter and better companies.
TED@BCG was a TED-curated event featuring a diverse group of speakers from across the BCG community. Jointly produced by TED and BCG, the event put a spotlight on ideas, projects and insights that will contribute to the pursuit of growing ever onward and upward.
About the TED Institute: We know that innovative ideas and fresh approaches to challenging problems can be discovered inside visionary companies around the world. The TED Institute helps surface and share these insights. Every year, TED works with a group of select companies and foundations to identify internal ideators, inventors, connectors, and creators. Drawing on the same rigorous regimen that has prepared speakers for the TED main stage, TED Institute works closely with each partner, overseeing curation and providing intensive one-on-one talk development to sharpen and fine tune ideas.
Learn more at ted.com/ted-institute
Follow TED Institute on Twitter @TEDPartners
Subscribe to our channel: youtube.com/user/TEDInstitute
