Uploaded June 2026 | Updated September 2026, 3 weeks ago
Build a scalable growth engine for B2B sales with demand generation, digital visibility, and smarter supplier discovery.
In this episode of B2B Exchange from SAP Business Network, Amanda Laldin speaks with Kyle Milan, founder and CEO of Milan Media, about what it takes for suppliers to grow beyond referrals and legacy relationships. Kyle shares why scalable growth depends on being visible where buyers are already searching, from Google and AI search tools to digital marketplaces and B2B trading platforms.
The conversation covers practical ways suppliers can improve visibility without simply adding headcount. You’ll hear how to focus on the channels that drive the right traffic, create relevant content, use social and outbound strategies consistently, and track what actually converts into closed business. Kyle also explains why customer-centric messaging, clear calls to action, and trust-building content can make the difference when buyers are researching suppliers online.
Finally, learn how suppliers can use demand generation more strategically across channels, including SEO, cold outreach, trade shows, digital networks, and supplier marketplaces. Whether you’re trying to build brand awareness, increase buyer engagement, or stand out from competitors, this episode offers practical advice for building a growth engine that’s measurable, scalable, and easier for buyers to act on.
Learn more about SAP Business Network and sign up for a supplier account today:
sap.com/products/business-network/suppliers/overview.html
Chapters:
00:18 - Welcome to B2B Exchange
01:39 - What does a scalable growth engine look like?
03:47 - How can suppliers increase visibility?
06:30 - What are the top drivers for customer engagement?
09:40 - How can you use your channels effectively for demand generation?
12:04 - Where should you invest resources to boost brand awareness?
14:58 - How can you differentiate yourself from competitors?
16:28 - Closing thoughts
Follow us on social:
LinkedIn: linkedin.com/company/sap
Instagram: instagram.com/sap
Facebook: facebook.com/SAP
Threads: threads.com/@sap
About SAP:
As a global leader in enterprise applications and business AI, SAP stands at the nexus of business and technology. For over 50 years, organizations have trusted SAP to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit: sap.com/index.html
#SAPBusinessNetwork #B2BMarketing #DemandGeneration
Build a scalable growth engine for B2B sales with demand generation, digital visibility, and smarter supplier discovery.
In this episode of B2B Exchange from SAP Business Network, Amanda Laldin speaks with Kyle Milan, founder and CEO of Milan Media, about what it takes for suppliers to grow beyond referrals and legacy relationships. Kyle shares why scalable growth depends on being visible where buyers are already searching, from Google and AI search tools to digital marketplaces and B2B trading platforms.
The conversation covers practical ways suppliers can improve visibility without simply adding headcount. You’ll hear how to focus on the channels that drive the right traffic, create relevant content, use social and outbound strategies consistently, and track what actually converts into closed business. Kyle also explains why customer-centric messaging, clear calls to action, and trust-building content can make the difference when buyers are researching suppliers online.
Finally, learn how suppliers can use demand generation more strategically across channels, including SEO, cold outreach, trade shows, digital networks, and supplier marketplaces. Whether you’re trying to build brand awareness, increase buyer engagement, or stand out from competitors, this episode offers practical advice for building a growth engine that’s measurable, scalable, and easier for buyers to act on.
Learn more about SAP Business Network and sign up for a supplier account today:
sap.com/products/business-network/suppliers/overview.html
Chapters:
00:18 - Welcome to B2B Exchange
01:39 - What does a scalable growth engine look like?
03:47 - How can suppliers increase visibility?
06:30 - What are the top drivers for customer engagement?
09:40 - How can you use your channels effectively for demand generation?
12:04 - Where should you invest resources to boost brand awareness?
14:58 - How can you differentiate yourself from competitors?
16:28 - Closing thoughts
Follow us on social:
LinkedIn: linkedin.com/company/sap
Instagram: instagram.com/sap
Facebook: facebook.com/SAP
Threads: threads.com/@sap
About SAP:
As a global leader in enterprise applications and business AI, SAP stands at the nexus of business and technology. For over 50 years, organizations have trusted SAP to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit: sap.com/index.html
#SAPBusinessNetwork #B2BMarketing #DemandGeneration
