Uploaded February 2026 | Updated September 2026, 2 weeks ago
Presenting Details Matter — a series spotlighting some of the collaboration partners shaping the Sportstyle universe.
We begin in Paris with Ira, Head of Community at A.P.C., as she walks us through the city that inspires her.
From the familiar quiet of Rue Madame, home to A.P.C.’s offices, to the vibrant energy of Beaubourg, each stop reflects an energy and perspective that’s thoughtful, lived-in, and always in motion.
More than a city guide, it’s a portrait of how movement, comfort, and intention help shape identity. Whether it’s coffee at a neighborhood favorite or a quiet moment with art, every detail tells part of the story. Because how you move through the world matters — and the details speak the loudest.
#ASICS #ASICSSportStyle
Presenting Details Matter — a series spotlighting some of the collaboration partners shaping the Sportstyle universe.
We begin in Paris with Ira, Head of Community at A.P.C., as she walks us through the city that inspires her.
From the familiar quiet of Rue Madame, home to A.P.C.’s offices, to the vibrant energy of Beaubourg, each stop reflects an energy and perspective that’s thoughtful, lived-in, and always in motion.
More than a city guide, it’s a portrait of how movement, comfort, and intention help shape identity. Whether it’s coffee at a neighborhood favorite or a quiet moment with art, every detail tells part of the story. Because how you move through the world matters — and the details speak the loudest.
#ASICS #ASICSSportStyle
