John Lewis | #DesignYourSuperBear Competition - John Lewis & Waitrose @johnlewisretail | Uploaded April 2020 | Updated October 2024, 1 hour ago.
We’re launching a competition to find a superhero teddy bear, and we need your help designing it. The winning teddy will be sold in John Lewis and Waitrose shops later this year, with 100% of the profits going to the NHS

In honour of our incredible carers at the NHS, we need designs for superhero-themed bears – don’t feel like you have to stick to the traditional brown bear – we want to see all kinds of super teddies.

Try and incorporate unique elements through colours, patterns, capes, masks – whatever feels exciting for you, but please avoid using any recognisable icons in your designs, such as the ‘NHS’ lettering or Superman logos.

If you need a bit of help getting started, then please download our teddy bear drawing template here: https://jland.partners/SuperBearTemplate

Share your superhero teddy bear design with us by 5pm on 8 May 2020. An adult over the age of 18 should submit a photo of your design in one of the following two ways:
Share your designs by email to
designyoursuperbear@johnlewis.co.uk
or posted through a public Instagram or Twitter account with the hashtag
#DesignYourSuperBear