Uploaded April 2020 | Updated September 2026, 5 hours ago
But what if we really did know what to eat? What if you could customize your diet to eliminate obesity, reduce disease and improve happiness? Let’s take it a step further. How about if I told you I could customize your diet to help you learn how to play the violin or become a master at chess? The $500 billion to $1 trillion available to the food industry from chronic diseases now seems like chump change. What do you think people would really pay for personal optimization?
Dr. Bruce German, Professor, University of California, Davis
But what if we really did know what to eat? What if you could customize your diet to eliminate obesity, reduce disease and improve happiness? Let’s take it a step further. How about if I told you I could customize your diet to help you learn how to play the violin or become a master at chess? The $500 billion to $1 trillion available to the food industry from chronic diseases now seems like chump change. What do you think people would really pay for personal optimization?
Dr. Bruce German, Professor, University of California, Davis
