Uploaded February 2026 | Updated September 2026, 21 hours ago
K-pop fandom is more than enthusiasm — its practices and activities are a productive force shaping the genre’s global appeal, cultural influence, politics, and future potential. Join scholar Areum Jeong as she examines the phenomenon of performing deokhu and explores how K-pop fan practices have evolved over the past three decades, taking on new social, technological, and economic forms. Drawing from an insider perspective, she offers a nuanced look at contemporary audience power and the meaning of fandom today.
📺 Full program: K-pop Fandom: Performing Deokhu from the 1990s to Today with Areum Jeong
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The Korea Society is a nonprofit, nonpartisan, 501(c)(3) organization dedicated solely to the promotion of greater awareness, understanding, and cooperation between the people of the United States and Korea.
K-pop fandom is more than enthusiasm — its practices and activities are a productive force shaping the genre’s global appeal, cultural influence, politics, and future potential. Join scholar Areum Jeong as she examines the phenomenon of performing deokhu and explores how K-pop fan practices have evolved over the past three decades, taking on new social, technological, and economic forms. Drawing from an insider perspective, she offers a nuanced look at contemporary audience power and the meaning of fandom today.
📺 Full program: K-pop Fandom: Performing Deokhu from the 1990s to Today with Areum Jeong
–
The Korea Society is a nonprofit, nonpartisan, 501(c)(3) organization dedicated solely to the promotion of greater awareness, understanding, and cooperation between the people of the United States and Korea.
