SXSW | Def Jam Renewed: The Hip-Hop Legend’s Next 40 years | SXSW 2024 @SXSW | Uploaded March 2024 | Updated October 2024, 17 hours ago.
Portuguese and Spanish language translations for SXSW 2024 Keynotes and Featured Sessions presented by Itaú

Join us for a panel celebrating Def Jam Recordings' 40th anniversary. Explore the roots of this iconic hip-hop label and the key decisions that have propelled it to global recognition for its creativity, quality, and authenticity, capturing the hearts of fans and making a profound cultural impact on music, brands, advertising, and marketing campaigns. Discover how Def Jam's innovative approach to nurturing and promoting diverse artist voices positions it as the epicenter of hip-hop and at the forefront of cultural vision and voice.

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