Uploaded January 2017 | Updated September 2026, 2 weeks ago
Unicef launched today #EarlyMomentsMatter, a new campaign supported by the LEGO Foundation to drive increased awareness about the importance of the first 1,000 days of a child’s life and the impact of early experiences on the developing brain – and to drive action to give every child the best start in life.
During that critical window of opportunity, brain cells can connect at a once-in-a-lifetime speed of 1,000 per second. These connections contribute to children’s brain function and learning, and lay the foundation for their future health and happiness. A lack of nurturing care – which includes adequate nutrition, stimulation, love and protection from stress and violence – can impede the development of these critical connections.
The campaign kicks off with #EatPlayLove – an initiative aimed at parents and caregivers to share the neuroscience about how babies’ brains develop.
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Unicef UK is the world's leading organisation for children in over 190 countries. Right now, millions of children are in danger. They’re facing violence, disease, hunger, and the chaos of war and disaster. Together, we have the power to change that. With your help, we’ll do whatever it takes until every child is safe.
Our YouTube channel is your primary destination for the latest news from Unicef UK including videos with Goodwill Ambassador David Beckham, children's rights resources for your school and even comic sketches with Andy Murray, Richard Ayoade and One Direction's Liam Payne.
Learn more at unicef.org.uk
Unicef launched today #EarlyMomentsMatter, a new campaign supported by the LEGO Foundation to drive increased awareness about the importance of the first 1,000 days of a child’s life and the impact of early experiences on the developing brain – and to drive action to give every child the best start in life.
During that critical window of opportunity, brain cells can connect at a once-in-a-lifetime speed of 1,000 per second. These connections contribute to children’s brain function and learning, and lay the foundation for their future health and happiness. A lack of nurturing care – which includes adequate nutrition, stimulation, love and protection from stress and violence – can impede the development of these critical connections.
The campaign kicks off with #EatPlayLove – an initiative aimed at parents and caregivers to share the neuroscience about how babies’ brains develop.
-----------------------------------------------------------------------------------------------------------
Unicef UK is the world's leading organisation for children in over 190 countries. Right now, millions of children are in danger. They’re facing violence, disease, hunger, and the chaos of war and disaster. Together, we have the power to change that. With your help, we’ll do whatever it takes until every child is safe.
Our YouTube channel is your primary destination for the latest news from Unicef UK including videos with Goodwill Ambassador David Beckham, children's rights resources for your school and even comic sketches with Andy Murray, Richard Ayoade and One Direction's Liam Payne.
Learn more at unicef.org.uk
