Uploaded June 2026 | Updated September 2026, 2 weeks ago

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Introducing Databricks CustomerLake, a new Agentic Customer Data Platform (CDP) natively embedded in the Databricks Lakehouse.

By bringing an AI-native marketing platform directly into the same governed data and AI foundation used by the rest of the business, we equip marketers and data teams with a workforce of agents to deliver the perfect customer experience—a billion times a day.

CustomerLake enables marketing teams to replace rigid, manual workflows with "infinity campaigns": Continuous engagement loops fueled by trusted customer context, with an always-on engine that autonomously adapts to the customer at infinite scale.

CustomerLake delivers these capabilities where your data and models already live:
- Campaign Agents
- Profile Agents
- Agentic identity resolution
- Open partner ecosystem
- Native integrations and Reverse ETL

All without silos, duplication, or additional martech complexity.

Learn more about CustomerLake: databricks.com/blog/introducing-customerlake-agentic-cdp