Data Chaos to Clarity - Interview with Timo Elliott from SAP @bernardmarr
Data Chaos to Clarity - Interview with Timo Elliott from SAP  @bernardmarr
Uploaded December 2025 | Updated September 2026, 30 minutes ago
AI can unlock enormous value, but only if organisations have the foundations in place to access and use their data with confidence

In my recent conversation with Timo Elliott, Innovation Evangelistat SAP, we explored why organisations that move early and decisively with AI will accelerate ahead, while those held back by legacy systems, disconnected data and manual processes will struggle to capture value at speed. As Timo said, “AI is useless without the right data and the right context,” and many organisations underestimate the scale of this challenge.

He explained that companies often need to take a small step back to fix data quality, structure, and integration, so they can then make a big leap forward with AI. This is where modern platforms like SAP Integration Suite and SAP Business Data Cloud provide a critical advantage, helping organisations connect, harmonise and activate enterprise data across finance, supply chain and people so it can power trusted AI outcomes.

Those who embrace cloud-based systems, integrated data and embedded use cases can pivot faster, adapt to disruption and turn insights into impact.

For more information, click here: sap.com/products/business-suite/trade-disruption.html?campaigncode=crm-yd25-crs-3182889&source=socialad-us-linkedin-disp-%25epid!-x-sapbusinesssuitegrow_custom-x-x-aam&dfa=1

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Bernard Marr |

Data Chaos to Clarity - Interview with Timo Elliott from SAP

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