Uploaded March 2025 | Updated September 2026, 9 hours ago

---

Many people are intimidated by data, believing that withouta background in
mathematics or statistics, they are not equipped to engage with it. However, most data is not the heavy, academic material - and you don't need to be an expert to effectively use data in a presentation.

In this week's episode, our host, Ashley Fell, sits down with McCrindle's Founder and Principal, Mark McCrindle, to discuss how data can be used as a storytelling tool.

Download the Generational Consumer Profiles infographic here:
https://mccrindle.com.au/resource/infographic/generational-consumer-profiles/