Uploaded November 2024 | Updated September 2026, 17 hours ago
The Vista and Fleetwood brands of transistor radios are curious in many ways. Today we're going to solve some mysteries surrounding these obscure brands, and look at this rare option.. made of wood!
For better listening. Yes, indeed. Oh and by the way,... already I'm doing a "by the way" and I only just got started. But, by the way, these globe radios are sometimes seen with the Vista name on them and sometimes they are named Fleetwood. There are several variations of these globes, mostly having to do with different versions of the knob on the top. By the way. And in the same ad are these classic transistor radios which we see branded as Vista, Fleetwood, and with other names too. There's a video on this channel about the Fleetwood version of this one, which also shows an example branded Stylecrest. It's all from the New Hope Industrial Company Limited. I like that name. But there are also connections to Panorama, Craig, and even Pioneer, which we'll look at in a bit.
The radio we are featuring today is the Vista NTR-800. It's an upscale transistor radio with its 8 transistors and its ability to play the AM radio band AND a shortwave band. Portable radios with shortwave typically have a rod antenna. As you can see, this one is missing the nut that goes on the mount for that antenna rod.
Variants abound with the Vista and Fleetwood radios. Here's another Vista with the same model number, but the dial area is metal on this one, while plastic on the other one. On the side we see that one has a single earphone jack while the other has two. What's left of the label on the back says that the jack on the left is for "Earphone External" and the jack on the right is for "External CA," whatever that means. Perhaps I'm reading it wrong, or some part of it has rubbed off. But even though I'm not sure what it MEANS, I am sure what it does. When I found this radio it was right here, docked in this speaker box.
Yeah, this is the rarity I warned you about at the beginning. A Craig-800 wooden speaker unit for this Vista radio. And what a stylish thing it is too. Mid-century modern. Radios that "dock" to something else are called "convertibles" and they go back to the tube era. That's when we first started to see radios that could be used as a portable, and also docked to a main unit back home to be used as a stationary home radio. This tube model General Electric portable can be carried all over town.. then when home, docked to its.. other half.. a companion power supply with a clock.. becoming a table radio, or in this case a table clock/radio. To get the full effect, the handle here folds flat and flush.. eventually. But many of these convertibles, like our Craig, took advantage of the larger stationary section at home to house a larger speaker to improve the radio's sound. Some of these speaker boxes were nothing more than a larger speaker fed directly from the radio's earphone jack. Some of the home units had their own power, whether AC power or battery power, that took over for the radio's batteries in order to preserve them in home use. With onboard power, some of these home units also added amplification making the thing more of a real home radio. On the other end of the spectrum, some of these home units were just external power supplies with no speaker at all.. but of course still useful for saving the radio's batteries when using it at home. The Braun home unit we just saw used AC power to do that. The little Toshiba dock does that with C-cell batteries, larger and more long-lasting than the three little N-cells inside the Toshiba radio.
All the screws are still here holding on the back of this Craig home unit, so someone took pretty good care of it over the years. Inside... well, we see space for six big D-cells, providing lots of power for this 9 volt radio. And there's a nice 4-inch speaker, typical in tabletop radios of the day. But there's no amplification, no other electronics.
The Fleetwood brand we saw on radios, of course, but New Hope Industrial also used the Fleetwood brand on their other main product, sewing machines. While this may seem strange that a company would make both radios and sewing machines, recall that the American sewing machine maker Singer also put out transistor radios--and even televisions, like this cute little 5-1/2" black and white set made for Singer by Mitsubishi in Japan. But getting back to the Craig brand, I always thought Craig had something to do with Panasonic. I thought that because.. Craig was known sometimes as Craig Panorama and the first radio I ever saw with that Panorama brand on it looked to me an awful lot like a Panasonic. Maybe I was swayed by the similarity of the names--Panorama and Panasonic. But I don't know. This Panorama still looks like a Panasonic to me, don't you think? Then too, I remember some connection between Craig and Pioneer. And that's more than a guess, as these 8-track players are clearly co-branded Craig and Pioneer. And ...
The Vista and Fleetwood brands of transistor radios are curious in many ways. Today we're going to solve some mysteries surrounding these obscure brands, and look at this rare option.. made of wood!
For better listening. Yes, indeed. Oh and by the way,... already I'm doing a "by the way" and I only just got started. But, by the way, these globe radios are sometimes seen with the Vista name on them and sometimes they are named Fleetwood. There are several variations of these globes, mostly having to do with different versions of the knob on the top. By the way. And in the same ad are these classic transistor radios which we see branded as Vista, Fleetwood, and with other names too. There's a video on this channel about the Fleetwood version of this one, which also shows an example branded Stylecrest. It's all from the New Hope Industrial Company Limited. I like that name. But there are also connections to Panorama, Craig, and even Pioneer, which we'll look at in a bit.
The radio we are featuring today is the Vista NTR-800. It's an upscale transistor radio with its 8 transistors and its ability to play the AM radio band AND a shortwave band. Portable radios with shortwave typically have a rod antenna. As you can see, this one is missing the nut that goes on the mount for that antenna rod.
Variants abound with the Vista and Fleetwood radios. Here's another Vista with the same model number, but the dial area is metal on this one, while plastic on the other one. On the side we see that one has a single earphone jack while the other has two. What's left of the label on the back says that the jack on the left is for "Earphone External" and the jack on the right is for "External CA," whatever that means. Perhaps I'm reading it wrong, or some part of it has rubbed off. But even though I'm not sure what it MEANS, I am sure what it does. When I found this radio it was right here, docked in this speaker box.
Yeah, this is the rarity I warned you about at the beginning. A Craig-800 wooden speaker unit for this Vista radio. And what a stylish thing it is too. Mid-century modern. Radios that "dock" to something else are called "convertibles" and they go back to the tube era. That's when we first started to see radios that could be used as a portable, and also docked to a main unit back home to be used as a stationary home radio. This tube model General Electric portable can be carried all over town.. then when home, docked to its.. other half.. a companion power supply with a clock.. becoming a table radio, or in this case a table clock/radio. To get the full effect, the handle here folds flat and flush.. eventually. But many of these convertibles, like our Craig, took advantage of the larger stationary section at home to house a larger speaker to improve the radio's sound. Some of these speaker boxes were nothing more than a larger speaker fed directly from the radio's earphone jack. Some of the home units had their own power, whether AC power or battery power, that took over for the radio's batteries in order to preserve them in home use. With onboard power, some of these home units also added amplification making the thing more of a real home radio. On the other end of the spectrum, some of these home units were just external power supplies with no speaker at all.. but of course still useful for saving the radio's batteries when using it at home. The Braun home unit we just saw used AC power to do that. The little Toshiba dock does that with C-cell batteries, larger and more long-lasting than the three little N-cells inside the Toshiba radio.
All the screws are still here holding on the back of this Craig home unit, so someone took pretty good care of it over the years. Inside... well, we see space for six big D-cells, providing lots of power for this 9 volt radio. And there's a nice 4-inch speaker, typical in tabletop radios of the day. But there's no amplification, no other electronics.
The Fleetwood brand we saw on radios, of course, but New Hope Industrial also used the Fleetwood brand on their other main product, sewing machines. While this may seem strange that a company would make both radios and sewing machines, recall that the American sewing machine maker Singer also put out transistor radios--and even televisions, like this cute little 5-1/2" black and white set made for Singer by Mitsubishi in Japan. But getting back to the Craig brand, I always thought Craig had something to do with Panasonic. I thought that because.. Craig was known sometimes as Craig Panorama and the first radio I ever saw with that Panorama brand on it looked to me an awful lot like a Panasonic. Maybe I was swayed by the similarity of the names--Panorama and Panasonic. But I don't know. This Panorama still looks like a Panasonic to me, don't you think? Then too, I remember some connection between Craig and Pioneer. And that's more than a guess, as these 8-track players are clearly co-branded Craig and Pioneer. And ...









![1944 Kool-Aid Ladies Home Journal
Were taking a look through a 1944 magazine chock full of great graphics and interesting things.
And on the last page of this magazine is an ad for Kool-Aid. It so happens that I have in my collection a vintage Kool-Aid package, just like the one pictured. Well look that over up close when we get to it, but in the meantime, enjoy every page of this exquisitely designed July 1944 Ladies Home Journal.
Cannon Towels.. and Ipana toothpaste. After hours hearts are drawn to a bright, sparkling smile.
And over here a full page color ad for Palmolive soap. Doctors prove 2 out of 3 women can have more beautiful skin in 14 days! Oh yes, doctors were all over the place in the world of advertising in those days. Saying all kinds of things.
Oxydol washes white without bleaching. And heres The Mystery of Women. Well, I should probably read that.
Oh, and here are Lucky Strikes in their brand new white pack. They had been in a green pack like this until 1942.
[p8] On the right an ad for Listerine. On the left a short article called All by your lonesome? This ffeatures some of that great illustration art the Journal was known for. I could look at this all day.
Whitmans Sampler boxed candy. Oh, I remember that stuff, in that box! And over here the Ray Milland family touts the virtues of a Servel.. gas refrigerator. You heard me right, a refrigerator that runs on natural gas.
Mum deodorant... and Super Suds for dishes and duds. Duds? Yes, clothes. Super Suds for dishes and clothes. We have different soaps and detergents for everything these days, but in those days, soap was soap.
Swifts Premium Table-Ready Meats.
And Ivory Soap. More doctors advise Ivory than all other brands put together. There are those doctors again. No wonder you cant get one on the phone when you need one.
Colonel Mayberry Comes Home is the title of this issues first feature story.
And heres Thought Id Drop In, another of the several fiction stories each issue contained with more great illustration and hand-lettered typography. Check out this picture. The casual visitor with a cigar. The concerned woman. Hmm.
No Apples This Time. Sure. I dont care.
Oh, but check out this art more great illustration and typography kicking off another story, How Do You Know Its Love?
Baby Flat Top. Uh-huh. I dont care.
A Time To Love. By Pearl Buck. Pearl S. Buck, no less. The real one.
And Womens Work the art here getting increasingly abstract.
And an article by Eleanor Roosevelt. Americas First Lady at the time. Check out this cartoon. The caption is I wish your father would come right out and say what he thinks. What do you suppose the gag is here? It might not be all that obvious from todays vantage point. Why is the man wearing a dress? Hes objecting to the woman wearing pants. Ah-hah. In the 1940s and 50s, that was a thing. In fact, this may come as a shock to some of my younger viewers, but in the schools where I grew up in the midwest, girls were not allowed to wear any kind of pants to school until the late 60s or early 70s.
The Story of an Unforgettable Girl Cluny Brown.
And the magazine continues with articles and ads for products familiar and forgotten, every one presented in some well-thought out and attractive manner... Cool and Dark makes the case for wearing dark colored clothes in summer. If theres a case to be made.
Spirit of 76 featuring New England Clam Chowder, baked beans, corn oysters, Boston brown bread, sliced salad (whatever that is), cherry pie, and coffee. Ill be right over.
Swan is four swell soaps in one.. Ill bet it is. Swell for babies, great for dishes, grand for duds, and wonderful for bath. Well, there you go.
Why talk to ME about Old Age? Im still young! Yeah, well, Ive got Life Insurance to sell you. And over here to the right, vitamins. Get that vitamins feeling.
Are American Women Whining? NO! says Kate Smith. And somehow or another this is because they have Jell-o... makes perfect senses to me... Leave it to Armour and Company, the meat packer to publish a recipe for a Garden Supper plate.. with meat on it. Or rather something called Armour Star Old-Fashioned Loaf.
Rinso, for tub, washer, dishpan... Vanish toilet bowl cleaner and more essentials for good living.
New, double-duty Fresh deodorant. Use FRESH and stay fresher. Is that a clever slogan or what? Or what.
And heres Nabisco, pitching their, quote Niagara Falls Product, Nabisco Shredded Wheat.. so you can keep up your summer energy.
Miracle Whip. My mothers idea of mayonaisse. And heres Betty Hutton and she says I love that brisk Lipton flavor. Ill bet she does. Would she lie?
Heres Frenchs mustard, and a full page devoted to Grape Nuts Flakes. Though this is probably the least favorite cereal in any store, they still sell it and.. its good.
And heres Satina, which is starch for stiffening things up when ironing.
Hedy Lamarr. Oh my. Oh my! 1944 Kool-Aid Ladies Home Journal](https://i.ytimg.com/vi/qq9VCpwYleE/mqdefault.jpg)
