Uploaded September 2014 | Updated September 2026, 1 week ago
Thomas Gilovich of Cornell University explains his research into whether experiential purchases inspire more gratitude than material purchases. His work also investigates the possibility of creating “virtuous cycles” whereby the enhanced gratitude brought about by initial experiential purchases leads to a less materialist orientation, which leads in turn to further gratitude, and so on.
Thomas Gilovich of Cornell University explains his research into whether experiential purchases inspire more gratitude than material purchases. His work also investigates the possibility of creating “virtuous cycles” whereby the enhanced gratitude brought about by initial experiential purchases leads to a less materialist orientation, which leads in turn to further gratitude, and so on.
