23 ABC News | KERO | CSUB men's basketball team is part of the first NIL program in Bakersfield @Turnto23KERO | Uploaded October 2024 | Updated October 2024, 2 hours ago.
The initiative, driven by the Blue Court Runners Collective aims to support student-athletes so they can monetize off of their name, image, and likeness.
The initiative, driven by the Blue Court Runners Collective aims to support student-athletes so they can monetize off of their name, image, and likeness.