CSU San Marcos prioritizes the student lifecycle journey with Dynamics 365 Customer Insights @MicrosoftDynamics365
CSU San Marcos prioritizes the student lifecycle journey with Dynamics 365 Customer Insights  @MicrosoftDynamics365
Uploaded December 2023 | Updated September 2026, 3 days ago
A leader in the California State University system in enrollment growth, and a national leader in social mobility, California State University San Marcos (CSUSM) is laser-focused on student success. As the first-choice university for first-generation students, CSUSM looks to transform higher education to meet the diverse needs of its students by adopting Microsoft Dynamics 365 Customer Insights. The move is designed to enhance the student experience, streamline communication, and provide more personalized engagements and support while ensuring a consistent university persona. Through Customer Insights, CSUSM will establish a connection with every student, accompanying them on their journey from prospective students to successful CSUSM scholars, and eventually as alumni making a significant difference in their communities and careers.

Customer Insights and Journeys| Microsoft Dynamics 365 dynamics.microsoft.com/en-us/ai/customer-insights

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CSU San Marcos prioritizes the student lifecycle journey with Dynamics 365 Customer Insights

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