Uploaded October 2020 | Updated September 2026, 1 week ago

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Media Scientist Renira Rampazzo Gambarato on three different types of transmedia stories, ‘The Matrix’ and why do we need transmedia stories.

Read the full text on our website: serious-science.org/crossmedia-multimedia-and-transmedia-10276

'It is interesting to mention that it is not just related to fictional stories, but also to non-fictional contexts. For example, nowadays we have transmedia storytelling related to activists, related to politics, journalism, marketing, branding, not just entertainment. '

Renira Rampazzo Gambarato, Assistant Professor, Faculty of Communications, Media, and Design, School of Media, Higher School of Economics

Transmedia Storytelling: serious-science.org/transmedia-storytelling-7392
The Electric Information Age Book: serious-science.org/electric-information-age-book-3848

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